/* ===== RESET & BASE ===== */
*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }

:root {
  --ink: #0a1633;          /* deep blue, dark sections, text */
  --blue: #2563eb;         /* primary brand blue (secondary color) */
  --blue-dark: #1e40af;
  --blue-bright: #3b82f6;
  --blue-50: #eff6ff;      /* light blue tint */
  --blue-100: #dbeafe;
  --white: #ffffff;
  --gray-50: #f8fafc;
  --gray-100: #eef2f7;
  --gray-300: #d1d5db;
  --gray-500: #475569;
  --gray-700: #334155;
  --text: #0f172a;
  --star: #f59e0b;         /* amber, review stars (functional) */
  --rank-good: #22c55e;
  --rank-bad: #ef4444;
  --green: #16a34a;        /* "ranked" win-state accent */
  --green-50: #ecfdf5;
  --green-100: #d1fae5;
  --radius: 12px;
  --radius-lg: 20px;
  --shadow: 0 4px 24px rgba(15,23,42,.06);
  --shadow-lg: 0 12px 48px rgba(15,23,42,.12);
  --shadow-blue: 0 12px 40px rgba(37,99,235,.18);
}

html { scroll-behavior: smooth; }

/* branded text selection */
::selection { background: var(--blue); color: var(--white); }

/* anchored sections land below the fixed nav instead of underneath it */
[id] { scroll-margin-top: 96px; }

body {
  font-family: 'Inter', sans-serif;
  color: var(--text);
  background: var(--white);
  line-height: 1.6;
  overflow-x: hidden;
}

.container {
  max-width: 1140px;
  margin: 0 auto;
  padding: 0 24px;
}

img { max-width: 100%; display: block; }
a { text-decoration: none; color: inherit; }
ul { list-style: none; }

/* ===== BUTTONS ===== */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 8px;
  padding: 12px 26px;
  border-radius: 100px;
  font-size: 15px;
  font-weight: 600;
  cursor: pointer;
  transition: all .2s ease;
  border: 2px solid transparent;
  white-space: nowrap;
}
.btn--primary {
  background: var(--blue);
  color: var(--white);
  border-color: var(--blue);
  box-shadow: 0 6px 18px rgba(37,99,235,.28);
}
.btn--primary:hover { background: var(--blue-dark); border-color: var(--blue-dark); transform: translateY(-2px); box-shadow: var(--shadow-blue); }
.btn--white { background: var(--white); color: var(--blue); border-color: var(--white); }
.btn--white:hover { transform: translateY(-2px); box-shadow: 0 10px 32px rgba(0,0,0,.18); }
.btn--ghost { background: var(--blue-50); color: var(--blue); border-color: var(--blue-50); }
.btn--ghost:hover { background: var(--blue-100); }
.btn--outline { background: transparent; color: var(--blue); border-color: var(--blue); }
.btn--outline:hover { background: var(--blue); color: var(--white); }
.btn--nav { background: var(--blue); color: var(--white); padding: 10px 20px; font-size: 14px; box-shadow: 0 4px 14px rgba(37,99,235,.25); }
.btn--nav:hover { background: var(--blue-dark); }
.btn--lg { padding: 16px 32px; font-size: 17px; }
.btn--full { width: 100%; }
/* buttons that become status messages (form success/error): let the text wrap */
.btn--msg { white-space: normal; line-height: 1.45; border-radius: 18px; padding: 14px 20px; height: auto; }
.btn__arrow { display: inline-block; transition: transform .2s ease; }
.btn:hover .btn__arrow,
.blog-card:hover .btn__arrow { transform: translateX(4px); }

/* ===== NAV ===== */
.nav {
  position: fixed;
  top: 0; left: 0; right: 0;
  z-index: 100;
  background: rgba(255,255,255,.85);
  backdrop-filter: blur(12px);
  border-bottom: 1px solid var(--gray-100);
  transition: all .3s;
}
.nav.scrolled { background: rgba(255,255,255,.97); box-shadow: var(--shadow); }
.nav__inner {
  display: flex;
  align-items: center;
  gap: 32px;
  padding-top: 14px;
  padding-bottom: 14px;
}
.nav__logo {
  font-size: 22px;
  font-weight: 800;
  color: var(--ink);
  letter-spacing: -0.5px;
  display: inline-flex;
  align-items: center;
}
.nav__logo span { color: var(--blue); }
.nav__logo-img { height: 52px; width: auto; display: block; }
.nav__links {
  display: flex;
  gap: 28px;
  margin-left: auto;
}
.nav__links a {
  color: var(--gray-700);
  font-size: 14px;
  font-weight: 500;
  transition: color .2s;
  white-space: nowrap;
}
.nav__links a:hover { color: var(--blue); }
.nav__links a.is-active { color: var(--blue); }

/* Services dropdown */
.nav__dropdown { position: relative; }
.nav__dropdown > a { display: inline-flex; align-items: center; gap: 5px; }
.nav__chev { width: 12px; height: 12px; transition: transform .2s; }
.nav__dropdown:hover .nav__chev,
.nav__dropdown:focus-within .nav__chev { transform: rotate(180deg); }
.nav__dropdown-menu {
  position: absolute;
  top: 100%;
  left: 50%;
  transform: translateX(-50%) translateY(6px);
  padding-top: 12px;
  opacity: 0;
  visibility: hidden;
  transition: opacity .2s ease, transform .2s ease, visibility .2s;
  z-index: 110;
}
.nav__dropdown:hover .nav__dropdown-menu,
.nav__dropdown:focus-within .nav__dropdown-menu {
  opacity: 1;
  visibility: visible;
  transform: translateX(-50%) translateY(0);
}
.nav__dropdown-card {
  display: flex;
  flex-direction: column;
  min-width: 176px;
  background: var(--white);
  border: 1px solid var(--gray-100);
  border-radius: 12px;
  box-shadow: var(--shadow-lg);
  padding: 8px;
}
.nav__dropdown-card a {
  padding: 9px 14px;
  border-radius: 8px;
  white-space: nowrap;
}
.nav__dropdown-card a:hover { background: var(--blue-50); }
.nav__hamburger {
  display: none;
  flex-direction: column;
  gap: 5px;
  background: none;
  border: none;
  cursor: pointer;
  padding: 4px;
  margin-left: auto;
}
.nav__hamburger span {
  display: block;
  width: 24px;
  height: 2px;
  background: var(--ink);
  border-radius: 2px;
  transition: all .3s;
}
.nav__mobile {
  display: none;
  flex-direction: column;
  gap: 0;
  padding: 0 24px 20px;
  background: var(--white);
  border-bottom: 1px solid var(--gray-100);
}
.nav__mobile a {
  color: var(--gray-700);
  font-size: 16px;
  font-weight: 500;
  padding: 12px 0;
  border-bottom: 1px solid var(--gray-100);
}
.nav__mobile .btn { margin-top: 16px; }
.nav__mobile.open { display: flex; }

/* ===== NAV CONTACT WIDGET (call/text popover) ===== */
.nav__contact { position: relative; display: flex; }
.nav__contact-btn {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  padding: 5px 12px 5px 5px;
  background: var(--gray-50);
  border: 1px solid var(--gray-100);
  border-radius: 100px;
  cursor: pointer;
  font-family: inherit;
  transition: border-color .2s, background .2s, box-shadow .2s;
}
.nav__contact-btn:hover { background: var(--white); border-color: var(--blue-100); box-shadow: 0 2px 10px rgba(37,99,235,.12); }
.nav__contact-ava-wrap { position: relative; display: block; flex-shrink: 0; line-height: 0; }
.nav__contact-ava { width: 28px; height: 28px; border-radius: 50%; object-fit: cover; display: block; }
.nav__contact-ava-wrap::after {
  content: ""; position: absolute; right: -1px; bottom: -1px;
  width: 9px; height: 9px; border-radius: 50%;
  background: var(--green); border: 2px solid var(--gray-50);
}
.nav__contact-btn:hover .nav__contact-ava-wrap::after { border-color: var(--white); }
.nav__contact-num { font-size: 14px; font-weight: 600; color: var(--ink); white-space: nowrap; letter-spacing: -.2px; }
.nav__contact-chev { width: 12px; height: 12px; color: var(--gray-500); transition: transform .25s; flex-shrink: 0; }
.nav__contact.is-open .nav__contact-chev { transform: rotate(180deg); }

.contact-pop {
  position: absolute;
  top: calc(100% + 12px);
  right: 0;
  width: 320px;
  background: var(--white);
  border: 1px solid var(--gray-100);
  border-radius: 16px;
  box-shadow: var(--shadow-lg);
  padding: 18px;
  opacity: 0; visibility: hidden;
  transform: translateY(6px);
  transition: opacity .2s ease, transform .2s ease, visibility .2s;
  z-index: 120;
}
.nav__contact.is-open .contact-pop { opacity: 1; visibility: visible; transform: translateY(0); }
.contact-pop__head { display: flex; gap: 14px; }
.contact-pop__ava { width: 52px; height: 52px; border-radius: 50%; object-fit: cover; flex-shrink: 0; }
.contact-pop__title { font-size: 15px; font-weight: 700; color: var(--ink); line-height: 1.3; }
.contact-pop__title span { color: var(--gray-500); font-weight: 500; }
.contact-pop__tag { font-size: 13px; color: var(--gray-500); margin-top: 2px; }
.contact-pop__num { display: inline-flex; align-items: center; gap: 8px; margin-top: 9px; }
.contact-pop__num span { font-size: 14px; font-weight: 600; color: var(--ink); letter-spacing: -.2px; }
.contact-pop__copy {
  display: inline-flex; align-items: center; justify-content: center;
  width: 26px; height: 26px; border-radius: 7px;
  background: var(--gray-50); border: 1px solid var(--gray-100);
  color: var(--gray-500); cursor: pointer; transition: all .2s;
}
.contact-pop__copy:hover { color: var(--blue); border-color: var(--blue-100); background: var(--blue-50); }
.contact-pop__copy svg { width: 14px; height: 14px; }
.contact-pop__copy.copied { color: var(--green); border-color: var(--green-100); background: var(--green-50); }
.contact-pop__rows {
  margin-top: 14px; padding-top: 12px;
  border-top: 1px solid var(--gray-100);
  display: flex; flex-direction: column; gap: 2px;
}
.contact-row {
  display: flex; align-items: center; gap: 12px;
  padding: 9px 10px; border-radius: 10px;
  color: var(--ink); font-size: 14px; font-weight: 600;
  transition: background .18s;
}
.contact-row:hover { background: var(--gray-50); }
.contact-row__ico {
  width: 34px; height: 34px; border-radius: 9px; flex-shrink: 0;
  display: inline-flex; align-items: center; justify-content: center;
}
.contact-row__ico svg { width: 18px; height: 18px; }
.contact-row__ico--wa { background: #e7f9ee; color: #25d366; }
.contact-row__ico--call { background: var(--blue-50); color: var(--blue); }
.contact-row__ico--sms { background: var(--blue-50); color: var(--blue); }
.contact-row__ico--tg { background: #e8f4fc; color: #2aabee; }
.contact-row__label { margin-right: auto; }
.contact-row__arr { width: 16px; height: 16px; color: var(--gray-300); transition: transform .18s, color .18s; }
.contact-row:hover .contact-row__arr { color: var(--gray-500); transform: translate(2px,-2px); }

/* mobile menu contact block: number pill + channel icon row (outbound-style) */
.nav__mobile-contact { padding-top: 20px; display: flex; flex-direction: column; gap: 14px; }
.nav__mobile .nav__mobile-num {
  display: block;
  text-align: center;
  background: var(--white);
  border: 1px solid var(--gray-300);
  border-radius: 14px;
  padding: 14px 18px;
  font-size: 17px;
  font-weight: 700;
  color: var(--ink);
  letter-spacing: -.2px;
}
.nav__mobile-channels { display: flex; justify-content: center; gap: 16px; }
.nav__mobile .nav__mobile-channels a {
  width: 46px; height: 46px;
  border-radius: 14px;
  padding: 0;
  border-bottom: none;
  display: inline-flex; align-items: center; justify-content: center;
}
.nav__mobile-channels a svg { width: 22px; height: 22px; }

@media (max-width: 860px) {
  .nav__contact-num { display: none; }
  .nav__contact-btn { padding: 5px; }
}
@media (max-width: 640px) {
  .nav__contact { display: none; }
}

/* ===== SECTION SHARED ===== */
.section { padding: 112px 0; }
.section-label {
  font-size: 13px;
  font-weight: 700;
  letter-spacing: 2px;
  text-transform: uppercase;
  color: var(--blue);
  margin-bottom: 16px;
}
.section-title {
  font-size: clamp(28px, 3.8vw, 46px);
  font-weight: 900;
  line-height: 1.14;
  letter-spacing: -1.2px;
  margin-bottom: 20px;
  color: var(--ink);
}
.section-sub {
  font-size: 19px;
  color: var(--gray-500);
  max-width: 620px;
  margin-bottom: 56px;
  line-height: 1.6;
}
.highlight { color: var(--blue); }

/* ===== ICON SYSTEM (SVG line icons, replace emoji) ===== */
.service-card__icon svg { display: block; width: 28px; height: 28px; color: var(--blue); }
.service-card--featured .service-card__icon { background: rgba(255,255,255,.18); }
.service-card--featured .service-card__icon svg { color: #fff; }
.pillar__icon svg { display: block; width: 26px; height: 26px; color: var(--blue); }
.guarantee__badge svg { display: inline-block; width: 58px; height: 58px; }
.blog-card__img svg { display: block; width: 54px; height: 54px; color: #fff; }

/* ===== HERO ===== */
.hero {
  position: relative;
  background: var(--white);
  padding: 184px 0 112px;
  overflow: hidden;
}
.hero__bg {
  position: absolute;
  inset: 0;
  background: radial-gradient(ellipse 80% 55% at 50% 0%, rgba(37,99,235,.10) 0%, transparent 70%),
              radial-gradient(ellipse 50% 40% at 85% 90%, rgba(59,130,246,.08) 0%, transparent 60%);
  pointer-events: none;
}
/* Subtle dotted "map grid" behind the hero, fades toward the edges */
.hero__bg::after {
  content: '';
  position: absolute;
  inset: 0;
  background-image: radial-gradient(rgba(37,99,235,.14) 1px, transparent 1.6px);
  background-size: 26px 26px;
  -webkit-mask-image: radial-gradient(ellipse 75% 65% at 50% 28%, #000 0%, transparent 72%);
  mask-image: radial-gradient(ellipse 75% 65% at 50% 28%, #000 0%, transparent 72%);
  opacity: .55;
}
.hero__inner { position: relative; z-index: 1; text-align: center; }

/* Proof-led eyebrow with live rank ticker (#14 -> #1) */
.hero__eyebrow {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  background: var(--white);
  border: 1px solid var(--gray-100);
  border-radius: 100px;
  padding: 7px 8px 7px 16px;
  margin-bottom: 36px;
  box-shadow: var(--shadow);
  font-size: 14px;
  font-weight: 600;
  color: var(--gray-700);
}
.hero__eyebrow-main { display: inline-flex; align-items: center; gap: 8px; }
.hero__eyebrow-pin { width: 16px; height: 16px; fill: var(--blue); flex-shrink: 0; }
.hero__eyebrow-text { white-space: nowrap; }
.rankticker {
  display: inline-flex;
  align-items: baseline;
  gap: 1px;
  background: var(--blue-50);
  color: var(--blue);
  font-weight: 900;
  font-size: 15px;
  letter-spacing: -.5px;
  padding: 5px 12px;
  border-radius: 100px;
  font-variant-numeric: tabular-nums;
  transition: background .4s ease, color .4s ease, box-shadow .4s ease;
}
.rankticker__hash { opacity: .7; }
/* Reserve width for 2 digits so the pill never resizes mid-count (no jitter / no per-frame reflow) */
.rankticker__num { display: inline-block; min-width: 2ch; text-align: left; }
.rankticker.is-won {
  background: var(--green-100);
  color: var(--green);
  box-shadow: 0 0 0 4px rgba(22,163,74,.12);
}
@media (prefers-reduced-motion: no-preference) {
  .rankticker.is-won { animation: rankPop .5s ease; }
}
@keyframes rankPop {
  0% { transform: scale(1); }
  45% { transform: scale(1.14); }
  100% { transform: scale(1); }
}

/* Scarcity badge (animated lightning bolt) */
.hero__scarcity {
  display: inline-flex;
  align-items: center;
  gap: 9px;
  background: var(--white);
  border: 1px solid var(--gray-100);
  border-radius: 100px;
  padding: 9px 18px;
  margin-bottom: 36px;
  box-shadow: var(--shadow);
  font-size: 14px;
  font-weight: 600;
  color: var(--gray-700);
}
.hero__scarcity-text { white-space: nowrap; }
/* phones: compact the badge so it stays on ONE line (like the reference) */
@media (max-width: 640px) {
  .hero__scarcity { padding: 8px 14px; gap: 8px; font-size: 13px; letter-spacing: -.2px; }
  .hero__bolt { width: 14px; height: 14px; }
}
/* ultra-narrow safety net (320px-class phones): allow a centered wrap */
@media (max-width: 349px) {
  .hero__scarcity { max-width: calc(100% - 8px); }
  .hero__scarcity-text { white-space: normal; text-align: center; line-height: 1.35; }
}
.hero__bolt {
  width: 16px; height: 16px;
  color: var(--blue);
  flex-shrink: 0;
  transform-origin: center;
}
@media (prefers-reduced-motion: no-preference) {
  .hero__bolt { animation: boltFlash 3.2s ease-in-out infinite; }
}
@keyframes boltFlash {
  0%, 60%, 100% { opacity: 1; transform: scale(1) rotate(0deg); filter: drop-shadow(0 0 0 rgba(37,99,235,0)); }
  63% { transform: scale(1.08) rotate(-9deg); }
  66% { opacity: .65; transform: scale(1.16) rotate(8deg); filter: drop-shadow(0 0 4px rgba(37,99,235,.55)); }
  69% { opacity: 1; transform: scale(1.22) rotate(-6deg); filter: drop-shadow(0 0 7px rgba(37,99,235,.75)); }
  72% { opacity: .7; transform: scale(1.12) rotate(4deg); }
  76% { opacity: 1; transform: scale(1) rotate(0deg); filter: drop-shadow(0 0 0 rgba(37,99,235,0)); }
}

/* Service-page hero pill (refreshed to match the eyebrow) */
.hero__badge {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  background: var(--white);
  border: 1px solid var(--gray-100);
  color: var(--blue);
  font-size: 14px;
  font-weight: 700;
  padding: 8px 18px;
  border-radius: 100px;
  margin-bottom: 32px;
  box-shadow: var(--shadow);
}
.hero__badge svg { width: 15px; height: 15px; flex-shrink: 0; }
/* Local SEO badge: the pin hops like it's dropping onto the map */
@media (prefers-reduced-motion: no-preference) {
  .hero__badge-pin { animation: pinHop 3s ease-in-out infinite; transform-origin: 50% 100%; }
}
@keyframes pinHop {
  0%, 58%, 100% { transform: translateY(0) scale(1); }
  66% { transform: translateY(-4px) scale(1.08); }
  74% { transform: translateY(0) scale(1); }
  79% { transform: translateY(0) scale(1.12, .92); }
  84% { transform: translateY(-2px) scale(1); }
  90% { transform: translateY(0) scale(1); }
}

.hero__headline {
  font-size: clamp(36px, 5.5vw, 66px);
  font-weight: 900;
  line-height: 1.06;
  letter-spacing: -2px;
  color: var(--ink);
  margin-bottom: 26px;
}
.guarantee-tag { color: var(--blue); }
.hero__sub {
  font-size: clamp(16px, 1.8vw, 19px);
  color: var(--gray-500);
  max-width: 620px;
  margin: 0 auto 40px;
  line-height: 1.55;
}
.hero__ctas {
  display: flex;
  gap: 16px;
  justify-content: center;
  flex-wrap: wrap;
  margin-bottom: 16px;
}
.hero__stats {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 40px;
  flex-wrap: wrap;
  margin-top: 8px;
}
.stat { text-align: center; }
.stat__num {
  display: block;
  font-size: 40px;
  font-weight: 900;
  color: var(--blue);
  line-height: 1;
  letter-spacing: -1.2px;
  font-variant-numeric: tabular-nums;
}
.stat__label {
  font-size: 13px;
  color: var(--gray-500);
  font-weight: 500;
  margin-top: 4px;
}
.stat__divider {
  width: 1px;
  height: 48px;
  background: var(--gray-100);
}
.hero__mockup {
  max-width: 460px;
  margin: 56px auto 0;
  border-radius: 20px;
  padding: 12px;
  background: var(--white);
  border: 1px solid var(--gray-100);
  box-shadow: var(--shadow-lg);
}
.hero__mockup svg { width: 100%; height: auto; border-radius: 12px; }
.hero__video {
  max-width: 760px;
  margin: 44px auto 36px;
  border-radius: 16px;
  overflow: hidden;
  box-shadow: var(--shadow-lg), 0 18px 70px rgba(37,99,235,.16);
  border: 1px solid var(--gray-100);
  background: #000;
  aspect-ratio: 16 / 9;
}
.hero__video wistia-player { display: block; width: 100%; height: 100%; }

/* ===== TRUST BAR (named-proof conveyor) ===== */
.trustbar { background: var(--gray-50); border-top: 1px solid var(--gray-100); border-bottom: 1px solid var(--gray-100); padding: 24px 0 26px; }
.trustbar__label {
  display: block;
  text-align: center;
  font-size: 13px;
  font-weight: 700;
  color: var(--gray-500);
  text-transform: uppercase;
  letter-spacing: .06em;
  margin-bottom: 16px;
}
.trustbar__marquee {
  overflow: hidden;
  -webkit-mask-image: linear-gradient(90deg, transparent, #000 16%, #000 84%, transparent);
  mask-image: linear-gradient(90deg, transparent, #000 16%, #000 84%, transparent);
}
/* no-JS / reduced-motion fallback: centered wrapped chips */
.trustbar__track {
  display: flex;
  flex-wrap: wrap;
  justify-content: center;
  gap: 12px 14px;
  padding: 4px 24px 6px;
}
/* JS adds .is-scrolling once clones + timings are set */
.trustbar__track.is-scrolling {
  flex-wrap: nowrap;
  justify-content: flex-start;
  width: max-content;
  padding-left: 0;
  padding-right: 0;
  animation: proofScroll var(--marquee-dur, 26s) linear infinite;
}
.trustbar__marquee:hover .trustbar__track.is-scrolling { animation-play-state: paused; }
@keyframes proofScroll {
  to { transform: translateX(calc(-1 * var(--marquee-shift, 0px))); }
}
.proofchip {
  display: inline-flex;
  align-items: center;
  gap: 9px;
  background: var(--white);
  border: 1px solid var(--gray-100);
  border-radius: 100px;
  padding: 9px 9px 9px 15px;
  box-shadow: var(--shadow);
  font-size: 14px;
  font-weight: 600;
  color: var(--ink);
  letter-spacing: -.1px;
  white-space: nowrap;
  transition: transform .2s, box-shadow .2s, border-color .2s;
}
.proofchip:hover { transform: translateY(-2px); box-shadow: var(--shadow-lg); border-color: var(--blue-100); }
.proofchip__pin { width: 14px; height: 14px; color: var(--blue); flex-shrink: 0; }
.proofchip__rank {
  display: inline-flex;
  align-items: center;
  gap: 5px;
  background: var(--green-100);
  color: var(--green);
  font-size: 12.5px;
  font-weight: 800;
  letter-spacing: -.2px;
  padding: 5px 12px;
  border-radius: 100px;
  white-space: nowrap;
}
.proofchip__rank svg { width: 11px; height: 11px; flex-shrink: 0; }
.proofchip--next { border: 1px dashed var(--blue-100); color: var(--blue); }
.proofchip--next:hover { border-color: var(--blue); }
.proofchip__rank--blue { background: var(--blue-50); color: var(--blue); }

/* ===== FINAL CTA ===== */
.cta-final { background: var(--white); text-align: center; position: relative; overflow: hidden; }
.cta-final::before {
  content: '';
  position: absolute;
  top: 0; left: 50%; transform: translateX(-50%);
  width: min(680px, 78%);
  height: 1px;
  background: linear-gradient(90deg, transparent, var(--gray-300), transparent);
}
.cta-final::after {
  content: '';
  position: absolute;
  inset: 0;
  background: radial-gradient(ellipse 60% 75% at 50% 100%, rgba(37,99,235,.09), transparent 70%);
  pointer-events: none;
}
.cta-final .container { position: relative; z-index: 1; }
.cta-final h2 { font-size: clamp(26px, 4vw, 40px); font-weight: 800; color: var(--ink); letter-spacing: -1px; margin-bottom: 14px; }
.cta-final p { font-size: 18px; color: var(--gray-500); margin-bottom: 28px; }

/* ===== OTHER SERVICES (cross-links) ===== */
.otherservices-wrap { background: var(--white); padding: 8px 0 64px; }
.otherservices {
  background: var(--gray-50);
  border: 1px solid var(--gray-100);
  border-radius: var(--radius-lg);
  padding: 40px;
}
.otherservices__title { font-size: 20px; font-weight: 800; color: var(--ink); margin-bottom: 20px; }
.otherservices__pills { display: flex; flex-wrap: wrap; gap: 14px; }
.pill {
  display: inline-flex;
  align-items: center;
  background: var(--white);
  border: 1px solid var(--gray-300);
  border-radius: 100px;
  padding: 12px 22px;
  font-size: 15px;
  font-weight: 600;
  color: var(--ink);
  transition: border-color .2s, color .2s, transform .2s, box-shadow .2s;
}
.pill:hover { border-color: var(--blue); color: var(--blue); transform: translateY(-2px); box-shadow: var(--shadow); }

/* ===== NEWSLETTER CARD ===== */
.newsletter { background: var(--white); }
.newsletter__card {
  background: var(--ink);
  border-radius: 24px;
  padding: 64px 32px;
  text-align: center;
  max-width: 880px;
  margin: 0 auto;
  position: relative;
  overflow: hidden;
}
.newsletter__card::before {
  content: '';
  position: absolute;
  inset: 0;
  background: radial-gradient(ellipse 75% 65% at 50% 0%, rgba(59,130,246,.16), transparent 65%);
  pointer-events: none;
}
.newsletter__card > * { position: relative; }
.newsletter__card h2 {
  font-size: clamp(26px, 3.4vw, 38px);
  font-weight: 900;
  letter-spacing: -1px;
  color: var(--white);
  margin-bottom: 10px;
}
.newsletter__sub { font-size: 16px; color: rgba(255,255,255,.65); margin-bottom: 30px; }
.newsletter__form {
  display: flex;
  justify-content: center;
  align-items: stretch;
  gap: 12px;
  flex-wrap: wrap;
}
.newsletter__form input[type="email"] {
  width: min(340px, 100%);
  padding: 14px 18px;
  border-radius: 10px;
  border: 1px solid rgba(255,255,255,.16);
  background: rgba(255,255,255,.07);
  color: var(--white);
  font-size: 15px;
  font-family: inherit;
  outline: none;
  transition: border-color .2s, background .2s;
}
.newsletter__form input[type="email"]::placeholder { color: rgba(255,255,255,.45); }
.newsletter__form input[type="email"]:focus { border-color: var(--blue-bright); background: rgba(255,255,255,.1); }
.newsletter__btn {
  background: var(--white);
  color: var(--ink);
  border: none;
  border-radius: 100px;
  padding: 14px 30px;
  font-size: 15px;
  font-weight: 700;
  font-family: inherit;
  cursor: pointer;
  transition: transform .2s, box-shadow .2s;
}
.newsletter__btn:hover { transform: translateY(-2px); box-shadow: 0 8px 24px rgba(0,0,0,.35); }
.newsletter__note { margin-top: 18px; font-size: 13px; color: rgba(255,255,255,.55); }

/* ===== SUBPAGE HERO + SHARED ===== */
.hero--page { padding: 150px 0 80px; }
.hero--page .hero__sub { margin-bottom: 36px; }
.back-link {
  display: inline-flex;
  align-items: center;
  gap: 6px;
  color: var(--blue);
  font-weight: 600;
  font-size: 14px;
  margin-bottom: 24px;
}
.back-link:hover { text-decoration: underline; }

/* ===== WHAT'S INCLUDED ===== */
.includes { background: var(--gray-50); }
.includes__grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 18px 40px;
  max-width: 860px;
  margin-top: 8px;
}
.includes__grid li {
  display: flex;
  gap: 12px;
  align-items: flex-start;
  font-size: 16px;
  font-weight: 500;
  color: var(--gray-700);
}
.includes__grid li::before {
  content: '✓';
  color: var(--green);
  font-weight: 800;
  font-size: 18px;
  flex-shrink: 0;
}

/* ===== PROBLEM ===== */
.problem { background: var(--gray-50); }
.problem__steps {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 0;
  flex-wrap: wrap;
  margin-top: 48px;
}
.problem__step {
  background: var(--white);
  border: 1px solid var(--gray-100);
  border-radius: var(--radius);
  padding: 28px 24px;
  text-align: center;
  width: 200px;
  box-shadow: var(--shadow);
}
.problem__step.solution-step {
  background: var(--blue);
  border-color: var(--blue);
  color: var(--white);
}
.problem__step.solution-step h3 { color: var(--white); }
.problem__step.solution-step p { color: rgba(255,255,255,.85); }
.step-icon { font-size: 36px; margin-bottom: 12px; }
.problem__step h3 { font-size: 15px; font-weight: 700; margin-bottom: 8px; color: var(--ink); }
.problem__step p { font-size: 13px; color: var(--gray-500); line-height: 1.5; }
.problem__arrow {
  font-size: 24px;
  color: var(--blue);
  font-weight: 700;
  padding: 0 8px;
  flex-shrink: 0;
}

/* ===== SERVICES ===== */
.services { background: var(--white); }
.services__grid {
  display: grid;
  grid-template-columns: 1.35fr 1fr 1fr;
  gap: 24px;
  align-items: start;
}
.service-card {
  border: 1px solid var(--gray-100);
  border-radius: var(--radius-lg);
  padding: 36px 28px;
  position: relative;
  background: var(--white);
  box-shadow: var(--shadow);
  transition: transform .25s, box-shadow .25s;
}
.service-card:hover { transform: translateY(-6px); box-shadow: var(--shadow-lg); }
.service-card--featured {
  background: linear-gradient(160deg, var(--blue) 0%, var(--blue-dark) 100%);
  border-color: var(--blue);
  color: var(--white);
  transform: scale(1.03);
  box-shadow: var(--shadow-blue);
}
.service-card--featured:hover { transform: scale(1.03) translateY(-6px); }
.service-card.service-card--featured h3 { color: var(--white); }
.service-card--featured .service-card__tagline { color: var(--blue-100); }
.service-card--featured .service-card__desc,
.service-card--featured .service-card__features li { color: rgba(255,255,255,.9); }
.service-card__badge {
  position: absolute;
  top: -14px;
  left: 50%;
  transform: translateX(-50%);
  background: var(--ink);
  color: var(--white);
  font-size: 12px;
  font-weight: 700;
  padding: 4px 16px;
  border-radius: 100px;
  white-space: nowrap;
}
.service-card__icon {
  width: 60px;
  height: 60px;
  border-radius: 16px;
  background: var(--blue-50);
  display: flex;
  align-items: center;
  justify-content: center;
  margin-bottom: 20px;
}
.service-card h3 { font-size: 22px; font-weight: 800; margin-bottom: 6px; color: var(--ink); }
.service-card__tagline { font-size: 14px; font-weight: 600; color: var(--blue); margin-bottom: 16px; }
.service-card__desc { font-size: 15px; color: var(--gray-500); margin-bottom: 24px; line-height: 1.7; }
.service-card__features { margin-bottom: 28px; display: flex; flex-direction: column; gap: 10px; }
.service-card__features li { font-size: 14px; font-weight: 500; }

/* ===== LOCAL SEO DEEP DIVE ===== */
.localseo { background: var(--white); }
.localseo__head { max-width: 720px; }
.localseo__pillars {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
  margin-bottom: 64px;
}
.pillar {
  padding: 32px 28px;
  border-radius: var(--radius-lg);
  background: var(--blue-50);
  border: 1px solid var(--blue-100);
}
.pillar__icon {
  width: 56px;
  height: 56px;
  border-radius: 14px;
  background: var(--white);
  display: flex;
  align-items: center;
  justify-content: center;
  margin-bottom: 16px;
  box-shadow: var(--shadow);
}
.pillar h3 { font-size: 20px; font-weight: 800; margin-bottom: 12px; color: var(--ink); }
.pillar p { font-size: 15px; color: var(--gray-500); line-height: 1.7; }
.pillar strong { color: var(--blue); }

.localseo__compare {
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  gap: 24px;
  align-items: center;
}
.compare-col {
  border-radius: var(--radius-lg);
  padding: 32px 28px;
}
.compare-col h4 { font-size: 18px; font-weight: 800; margin-bottom: 20px; }
.compare-col ul { display: flex; flex-direction: column; gap: 14px; }
.compare-col li { font-size: 15px; font-weight: 500; display: flex; align-items: flex-start; gap: 10px; }
.compare-col li svg { width: 18px; height: 18px; flex-shrink: 0; margin-top: 2px; }
.compare-col--ads li svg { color: #f87171; }
.compare-col--seo li svg { color: #86efac; }
.compare-col--ads { background: var(--gray-50); border: 1px solid var(--gray-100); color: var(--gray-700); }
.compare-col--ads h4 { color: var(--gray-700); }
.compare-col--seo { background: linear-gradient(160deg, var(--blue) 0%, var(--blue-dark) 100%); color: var(--white); }
.compare-col--seo h4 { color: var(--white); }
.compare-col--seo li { color: rgba(255,255,255,.9); }
.compare-vs {
  font-size: 16px;
  font-weight: 900;
  color: var(--blue);
  background: var(--white);
  border: 2px solid var(--blue);
  border-radius: 50%;
  width: 52px;
  height: 52px;
  display: flex;
  align-items: center;
  justify-content: center;
  flex-shrink: 0;
}

/* ===== FAQ ===== */
.faq { background: var(--gray-50); }
.faq__list {
  max-width: 760px;
  margin-top: 16px;
}
.faq__item {
  background: var(--white);
  border: 1px solid var(--gray-100);
  border-radius: var(--radius);
  padding: 4px 24px;
  margin-bottom: 14px;
  box-shadow: var(--shadow);
}
.faq__item summary {
  font-size: 16px;
  font-weight: 700;
  color: var(--ink);
  cursor: pointer;
  padding: 18px 0;
  list-style: none;
  position: relative;
  padding-right: 32px;
}
.faq__item summary::-webkit-details-marker { display: none; }
.faq__item summary::after {
  content: '+';
  position: absolute;
  right: 0;
  top: 50%;
  transform: translateY(-50%);
  font-size: 24px;
  font-weight: 400;
  color: var(--blue);
  transition: transform .2s;
}
.faq__item[open] summary::after { transform: translateY(-50%) rotate(45deg); }
.faq__item p {
  font-size: 15px;
  color: var(--gray-500);
  line-height: 1.7;
  padding: 0 0 20px;
}
@media (prefers-reduced-motion: no-preference) {
  .faq__item[open] p { animation: faqOpen .28s ease; }
}
@keyframes faqOpen {
  from { opacity: 0; transform: translateY(-5px); }
  to { opacity: 1; transform: none; }
}

/* FAQ split layout (intro + accordion) */
.faq__split { display: grid; grid-template-columns: 0.9fr 1.1fr; gap: 56px; align-items: start; }
.faq__intro .section-title { margin-bottom: 14px; }
.faq__intro .section-sub { margin-bottom: 28px; }
.faq__split .faq__list { margin-top: 0; max-width: none; }

/* Case studies */
.casestudies-intro { background: var(--white); text-align: center; }
.casestudies-intro .section-title { max-width: 860px; margin: 0 auto 16px; }
.casestudies-intro .section-sub { margin: 0 auto; }
.casestudy { background: var(--white); border-top: 1px solid var(--gray-100); }
.casestudy__grid { display: grid; grid-template-columns: 1fr 1fr; gap: 48px; align-items: center; }
.casestudy__tag { font-size: 13px; font-weight: 700; text-transform: uppercase; letter-spacing: 1.5px; color: var(--blue); margin-bottom: 12px; }
.casestudy h3 { font-size: clamp(24px, 3vw, 32px); font-weight: 800; color: var(--ink); letter-spacing: -.5px; line-height: 1.2; margin-bottom: 16px; }
.casestudy__story { font-size: 16px; color: var(--gray-500); line-height: 1.7; margin-bottom: 28px; }
.case-metrics { display: flex; gap: 28px; flex-wrap: wrap; }
.case-metric__num { display: block; font-size: 40px; font-weight: 900; color: var(--blue); line-height: 1; letter-spacing: -1px; }
.case-metric--win .case-metric__num { color: var(--green); }
.case-metric__label { display: block; font-size: 13px; color: var(--gray-500); font-weight: 600; margin-top: 6px; max-width: 150px; }
.case-keywords { display: flex; flex-wrap: wrap; align-items: center; gap: 8px; margin-top: 24px; }
.case-keywords__label { font-size: 13px; font-weight: 700; color: var(--gray-500); }
.case-kw {
  display: inline-flex; align-items: center; gap: 6px;
  background: var(--blue-50); color: var(--blue);
  font-size: 13px; font-weight: 600;
  padding: 6px 12px; border-radius: 100px;
}
.case-kw svg { width: 12px; height: 12px; flex-shrink: 0; }

@media (max-width: 900px) {
  .faq__split { grid-template-columns: 1fr; gap: 32px; }
  .casestudy__grid { grid-template-columns: 1fr; gap: 32px; }
}

/* ===== VISUAL PROOF / HEATMAP ===== */
.proof { background: var(--blue-50); }
.proof__head { max-width: 720px; }
.proof__grids {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 32px;
  flex-wrap: wrap;
}
.heatmap {
  background: var(--white);
  border: 1px solid var(--gray-100);
  border-radius: var(--radius-lg);
  padding: 20px;
  box-shadow: var(--shadow-lg);
  position: relative;
  max-width: 360px;
  width: 100%;
}
.heatmap__svg { width: 100%; height: auto; border-radius: var(--radius); }
.heatmap__tag {
  position: absolute;
  top: -12px;
  left: 24px;
  font-size: 12px;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 1px;
  padding: 5px 16px;
  border-radius: 100px;
  color: var(--white);
}
.heatmap__tag--before { background: var(--rank-bad); }
.heatmap__tag--after { background: var(--rank-good); }
.heatmap figcaption {
  text-align: center;
  font-size: 14px;
  color: var(--gray-500);
  margin-top: 16px;
}
.heatmap figcaption strong { color: var(--ink); font-weight: 800; }
.proof__arrow {
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 6px;
  color: var(--blue);
  font-size: 13px;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 1px;
}
.proof__legend {
  display: flex;
  justify-content: center;
  flex-wrap: wrap;
  gap: 24px;
  margin-top: 48px;
}
.proof__legend span {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  font-size: 13px;
  font-weight: 600;
  color: var(--gray-500);
}
.proof__legend i {
  width: 14px;
  height: 14px;
  border-radius: 50%;
  display: inline-block;
}

/* ===== HOW IT WORKS ===== */
.how { background: var(--white); }
.how__cta { text-align: center; margin-top: 56px; }
.how__cta-note { margin-top: 16px; font-size: 14px; color: var(--gray-500); }
.how__steps {
  display: flex;
  align-items: flex-start;
  gap: 0;
  margin-top: 56px;
}
.how__step {
  flex: 1;
  text-align: center;
  padding: 0 20px;
}
.how__step-num {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 56px;
  height: 56px;
  border-radius: 50%;
  background: var(--blue);
  color: var(--white);
  font-size: 20px;
  font-weight: 900;
  margin: 0 auto 20px;
}
.how__step h3 { font-size: 18px; font-weight: 700; margin-bottom: 12px; color: var(--ink); }
.how__step p { font-size: 15px; color: var(--gray-500); }
.how__connector {
  flex-shrink: 0;
  width: 60px;
  height: 2px;
  background: linear-gradient(90deg, var(--blue-bright), var(--blue));
  margin-top: 28px;
  border-radius: 2px;
}

/* ===== RESULTS ===== */
.results { background: var(--ink); }
.results .section-label { color: var(--blue-bright); }
.results .section-title { color: var(--white); }
.results .section-sub { color: rgba(255,255,255,.6); }
.results__grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  align-items: start;
  gap: 24px;
}
.result-card {
  background: rgba(255,255,255,.05);
  border: 1px solid rgba(255,255,255,.1);
  border-radius: var(--radius-lg);
  padding: 32px 24px;
  color: var(--white);
  transition: transform .25s;
}
.result-card:hover { transform: translateY(-4px); }
.result-card--highlight {
  background: rgba(59,130,246,.18);
  border-color: rgba(59,130,246,.45);
}
.result-card__badge {
  display: inline-block;
  background: rgba(59,130,246,.25);
  color: var(--blue-bright);
  font-size: 12px;
  font-weight: 700;
  padding: 4px 12px;
  border-radius: 100px;
  margin-bottom: 20px;
}
.result-card__metric {
  font-size: 56px;
  font-weight: 900;
  color: var(--blue-bright);
  line-height: 1;
  margin-bottom: 8px;
}
.result-card__context {
  font-size: 14px;
  font-weight: 600;
  color: rgba(255,255,255,.6);
  margin-bottom: 16px;
  text-transform: uppercase;
  letter-spacing: 1px;
}
.result-card__title { font-size: 19px; font-weight: 800; color: var(--white); margin-bottom: 10px; line-height: 1.3; }
.result-card p { font-size: 15px; color: rgba(255,255,255,.75); margin-bottom: 24px; line-height: 1.7; }
.result-card__footer { font-size: 13px; color: rgba(255,255,255,.45); font-weight: 500; display: inline-flex; align-items: center; gap: 7px; }
.result-card__footer svg { width: 14px; height: 14px; flex-shrink: 0; }

/* ===== GOOGLE-STYLE RANK PROOF ===== */
.gpack {
  background: #fff;
  border-radius: 12px;
  padding: 16px 16px 14px;
  text-align: left;
  box-shadow: var(--shadow-lg);
  color: #202124;
  display: flex;
  flex-direction: column;
  min-width: 0;
  max-width: 100%;
}
.gpack__bar {
  display: flex;
  align-items: center;
  gap: 8px;
  border: 1px solid #dfe1e5;
  border-radius: 100px;
  padding: 8px 14px;
  font-size: 13px;
  color: #3c4043;
  margin-bottom: 10px;
}
.gpack__bar svg { width: 14px; height: 14px; color: #9aa0a6; flex-shrink: 0; }
.gpack__results { display: flex; flex-direction: column; }
.gpack__item {
  display: flex;
  gap: 8px;
  justify-content: space-between;
  align-items: flex-start;
  flex-wrap: wrap;
  padding: 12px 8px;
  border-bottom: 1px solid #ececec;
  border-radius: 8px;
}
.gpack__item:last-child { border-bottom: none; }
.gpack__item--client { background: var(--blue-50); box-shadow: inset 3px 0 0 var(--blue); }
.gpack__info { flex: 1; min-width: 0; }
.gpack__name {
  font-size: 15px;
  color: #202124;
  font-weight: 500;
  white-space: nowrap;
  overflow: hidden;
  text-overflow: ellipsis;
  margin-bottom: 4px;
}
.gpack__redact {
  display: inline-block;
  height: 15px;
  max-width: 80%;
  background: #202124;
  border-radius: 3px;
  margin: 3px 0 5px;
}
.gpack__manage {
  display: flex;
  align-items: center;
  gap: 5px;
  font-size: 12px;
  color: #3c4043;
  font-weight: 500;
  margin-bottom: 5px;
}
.gpack__verified { width: 14px; height: 14px; flex-shrink: 0; }
.gpack__meta { font-size: 12.5px; color: #5f6368; line-height: 1.4; }
.gpack__stars { color: var(--star); letter-spacing: 1px; }
.gpack__sub { font-size: 12px; color: #5f6368; margin-top: 3px; }
.gpack__open { color: #188038; font-weight: 600; }
.gpack__closed { color: #d93025; font-weight: 600; }
.gpack__review { font-size: 12px; color: #5f6368; margin-top: 7px; line-height: 1.45; }
.gpack__actions { display: flex; gap: 6px; flex-shrink: 0; }
.gpack__btn {
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 4px;
  font-size: 10.5px;
  color: var(--blue);
  width: auto;
  flex: 0 0 auto;
}
.gpack__btn i {
  width: 34px;
  height: 34px;
  border: 1px solid #dadce0;
  border-radius: 50%;
  display: flex;
  align-items: center;
  justify-content: center;
}
.gpack__btn svg { width: 16px; height: 16px; color: var(--blue); }
.gpack__cap {
  margin-top: 12px;
  padding-top: 12px;
  border-top: 1px solid #ececec;
  font-size: 12.5px;
  color: #3c4043;
  font-weight: 600;
  display: flex;
  align-items: center;
  gap: 8px;
}
.gpack__badge {
  background: var(--rank-good);
  color: #fff;
  font-size: 10.5px;
  font-weight: 800;
  padding: 3px 9px;
  border-radius: 100px;
  text-transform: uppercase;
  letter-spacing: .5px;
}

/* ===== TESTIMONIALS ===== */
.testimonials { background: var(--gray-50); }
.testimonials__grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
  margin-top: 48px;
}
.testimonial {
  background: var(--white);
  border: 1px solid var(--gray-100);
  border-radius: var(--radius-lg);
  padding: 32px 28px;
  box-shadow: var(--shadow);
}
.testimonial__stars { color: var(--star); font-size: 18px; margin-bottom: 16px; }
.testimonial p { font-size: 15px; color: var(--gray-700); line-height: 1.7; font-style: italic; margin-bottom: 20px; }
.testimonial__author { font-size: 14px; font-weight: 700; color: var(--ink); }

/* Featured client quote (real testimonial) */
.testimonial-section { background: var(--white); text-align: center; }
.testimonial-section .section-title { margin-bottom: 8px; }
.quote {
  max-width: 760px;
  margin: 36px auto 0;
  text-align: center;
  background: var(--white);
  border: 1px solid var(--gray-100);
  border-radius: var(--radius-lg);
  box-shadow: var(--shadow-lg);
  padding: 48px 44px 42px;
  position: relative;
  overflow: hidden;
}
.quote::before {
  content: '';
  position: absolute;
  top: 0; left: 50%; transform: translateX(-50%);
  width: 64%;
  height: 3px;
  border-radius: 0 0 6px 6px;
  background: linear-gradient(90deg, transparent, var(--blue), transparent);
  opacity: .8;
}
.quote__mark { width: 40px; height: 40px; color: var(--blue-100); display: block; margin: 0 auto 16px; }
.quote blockquote {
  font-size: clamp(18px, 2.2vw, 25px);
  font-weight: 600;
  line-height: 1.45;
  letter-spacing: -.4px;
  color: var(--ink);
  margin: 0 0 26px;
}
.quote figcaption .quote__avatar {
  width: 46px;
  height: 46px;
  border-radius: 50%;
  background: var(--blue-50);
  color: var(--blue);
  font-size: 18px;
  font-weight: 800;
  display: flex;
  align-items: center;
  justify-content: center;
  margin: 0 auto 10px;
}
.quote figcaption strong { display: block; font-size: 16px; font-weight: 800; color: var(--ink); }
.quote figcaption span { font-size: 14px; color: var(--gray-500); }

/* Testimonial carousel (auto-rotates when more than one review is present) */
.testimonial-carousel { max-width: 760px; margin: 36px auto 0; position: relative; }
.testimonial-carousel .quote { margin: 0 auto; max-width: 100%; }
.testimonial-carousel__track { position: relative; }
.testimonial-carousel__dots { display: flex; justify-content: center; gap: 9px; }
.testimonial-carousel.is-multi .testimonial-carousel__track { transition: height .4s ease; }
.testimonial-carousel.is-multi .testimonial-carousel__dots { margin-top: 30px; }
.testimonial-carousel.is-multi [data-slide] {
  position: absolute;
  top: 0; left: 0;
  width: 100%;
  opacity: 0;
  transition: opacity .55s ease;
  pointer-events: none;
}
.testimonial-carousel.is-multi [data-slide].is-active { opacity: 1; pointer-events: auto; }
.tc-dot {
  width: 9px; height: 9px;
  border-radius: 50%;
  border: none;
  background: var(--gray-300);
  cursor: pointer;
  padding: 0;
  transition: background .2s, transform .2s;
}
.tc-dot:hover { background: var(--gray-500); }
.tc-dot.is-active { background: var(--blue); transform: scale(1.25); }

/* ===== GUARANTEE ===== */
.guarantee {
  background: linear-gradient(135deg, var(--blue) 0%, var(--blue-dark) 100%);
  text-align: center;
}
.guarantee__inner { max-width: 720px; margin: 0 auto; }
.guarantee__badge { font-size: 64px; margin-bottom: 24px; }
.guarantee h2 {
  font-size: clamp(28px, 4vw, 44px);
  font-weight: 800;
  color: var(--white);
  margin-bottom: 24px;
  letter-spacing: -1px;
}
.guarantee .highlight { color: var(--white); text-decoration: underline; text-decoration-color: rgba(255,255,255,.4); text-underline-offset: 6px; }
.guarantee p {
  font-size: 18px;
  color: rgba(255,255,255,.85);
  margin-bottom: 16px;
  line-height: 1.7;
}
.guarantee__note {
  font-size: 15px !important;
  color: rgba(255,255,255,.78) !important;
  font-style: italic;
  margin-bottom: 40px !important;
}

/* ===== CONTACT ===== */
.contact { background: var(--white); }
.contact--page { padding-top: 150px; }
.contact__head { max-width: 720px; margin-bottom: 56px; }
.contact__head .section-title { margin-bottom: 16px; }
.contact__head .section-sub { margin-bottom: 0; }
.contact__inner {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 80px;
  align-items: start;
}
.contact__copy h2 {
  font-size: clamp(28px, 4vw, 40px);
  font-weight: 800;
  letter-spacing: -1px;
  margin-bottom: 20px;
  color: var(--ink);
}
.contact__copy p { font-size: 16px; color: var(--gray-500); margin-bottom: 32px; line-height: 1.7; }
.contact__points { display: flex; flex-direction: column; gap: 12px; margin-bottom: 32px; }
.contact__point { font-size: 15px; font-weight: 600; color: var(--ink); }
.contact__founder {
  display: flex;
  align-items: center;
  gap: 16px;
  background: var(--white);
  border: 1px solid var(--gray-100);
  border-radius: var(--radius-lg);
  padding: 20px;
  margin-bottom: 28px;
  text-align: left;
  box-shadow: var(--shadow);
  position: relative;
  overflow: hidden;
}
.contact__founder::before {
  content: '';
  position: absolute;
  top: 0; left: 50%; transform: translateX(-50%);
  width: 70%;
  height: 3px;
  border-radius: 0 0 6px 6px;
  background: linear-gradient(90deg, transparent, var(--blue), transparent);
  opacity: .8;
}
.contact__founder-ava-wrap { position: relative; flex-shrink: 0; line-height: 0; }
.contact__founder-ava {
  width: 58px; height: 58px;
  border-radius: 50%;
  object-fit: cover;
  display: block;
  box-shadow: 0 0 0 2px var(--white), 0 0 0 4px var(--blue-100);
}
.contact__founder-ava-wrap::after {
  content: '';
  position: absolute;
  right: 1px; bottom: 1px;
  width: 12px; height: 12px;
  border-radius: 50%;
  background: var(--green);
  border: 2.5px solid var(--white);
}
.contact__founder-name { font-size: 15px; font-weight: 800; color: var(--ink); display: flex; align-items: center; gap: 6px; }
.contact__founder-name span { font-weight: 600; color: var(--gray-500); }
.contact__founder-check { width: 15px; height: 15px; flex-shrink: 0; }
.contact__founder-line { font-size: 14px; color: var(--gray-500); line-height: 1.5; margin-top: 3px; }
.contact__next { margin-bottom: 28px; }
.contact__next h3 { font-size: 16px; font-weight: 800; color: var(--ink); margin-bottom: 14px; }
.contact__steps { list-style: none; display: flex; flex-direction: column; gap: 12px; }
.contact__steps li { display: flex; gap: 12px; align-items: flex-start; font-size: 15px; color: var(--gray-700); line-height: 1.5; }
.contact__steps li span {
  flex-shrink: 0;
  width: 24px;
  height: 24px;
  border-radius: 50%;
  background: var(--blue);
  color: #fff;
  font-size: 13px;
  font-weight: 800;
  display: flex;
  align-items: center;
  justify-content: center;
}
.contact__email { font-size: 15px; color: var(--gray-500); }
.contact__email a { color: var(--blue); font-weight: 600; }
.contact__email a:hover { text-decoration: underline; }

/* Contact proof-led touch: trust checks */
.contact__trust { display: flex; flex-direction: column; gap: 12px; margin-top: 4px; }
.contact__trust li { display: flex; gap: 10px; align-items: flex-start; font-size: 15px; font-weight: 500; color: var(--gray-700); }
.contact__trust li::before { content: '✓'; color: var(--green); font-weight: 800; font-size: 16px; flex-shrink: 0; line-height: 1.5; }

.contact__form {
  background: var(--white);
  border: 1px solid var(--gray-100);
  border-radius: var(--radius-lg);
  padding: 38px 34px;
  box-shadow: var(--shadow-lg);
  position: relative;
  overflow: hidden;
}
.contact__form::before {
  content: '';
  position: absolute;
  top: 0; left: 0; right: 0;
  height: 4px;
  background: linear-gradient(90deg, var(--blue), var(--blue-bright));
}
.form-group { margin-bottom: 20px; }
.form-group label {
  display: block;
  font-size: 13px;
  font-weight: 600;
  color: var(--ink);
  margin-bottom: 8px;
}
.form-group input,
.form-group select,
.form-group textarea {
  width: 100%;
  padding: 12px 16px;
  border: 1.5px solid var(--gray-300);
  border-radius: 8px;
  font-size: 15px;
  font-family: inherit;
  background: var(--gray-50);
  color: var(--text);
  transition: border-color .2s, box-shadow .2s, background .2s;
  outline: none;
}
.form-group input:focus,
.form-group select:focus,
.form-group textarea:focus {
  border-color: var(--blue);
  background: var(--white);
  box-shadow: 0 0 0 3px rgba(37,99,235,.12);
}
.form-group textarea { resize: vertical; }
.form__note { text-align: center; font-size: 13px; color: var(--gray-500); margin-top: 12px; }
.hidden-field { display: none; }

/* ===== MULTI-STEP CONTACT FORM (one question at a time) ===== */
.fprogress { text-align: center; margin-bottom: 24px; }
.fprogress__label {
  display: block;
  font-size: 11px;
  font-weight: 800;
  letter-spacing: .16em;
  text-transform: uppercase;
  color: var(--gray-500);
}
.fprogress__step {
  display: block;
  margin-top: 12px;
  font-size: 12px;
  font-weight: 700;
  letter-spacing: .08em;
  text-transform: uppercase;
  color: var(--blue);
}
.fdots { display: flex; justify-content: center; gap: 8px; margin-top: 10px; }
.fdots i {
  width: 8px; height: 8px;
  border-radius: 50%;
  background: var(--gray-100);
  transition: background .25s ease, transform .25s ease;
}
.fdots i.is-active { background: var(--blue); transform: scale(1.15); }
.fstep { display: none; border: none; padding: 0; margin: 0; min-width: 0; }
.fstep.is-active { display: block; }
@media (prefers-reduced-motion: no-preference) {
  .fstep.is-active { animation: stepIn .3s ease; }
}
@keyframes stepIn {
  from { opacity: 0; transform: translateY(10px); }
  to { opacity: 1; transform: none; }
}
.fstep__q {
  font-size: 22px;
  font-weight: 800;
  color: var(--ink);
  text-align: center;
  letter-spacing: -.4px;
  line-height: 1.3;
  margin: 4px 0 24px;
}
.fchips { display: flex; flex-wrap: wrap; justify-content: center; gap: 12px; padding-bottom: 8px; }
.fchip {
  font-family: inherit;
  font-size: 15px;
  font-weight: 600;
  color: var(--ink);
  background: var(--gray-50);
  border: 1.5px solid var(--gray-300);
  border-radius: 100px;
  padding: 13px 24px;
  cursor: pointer;
  transition: border-color .2s, color .2s, background .2s, transform .2s;
}
.fchip:hover { border-color: var(--blue); color: var(--blue); background: var(--blue-50); transform: translateY(-2px); }
.fchip.is-selected { background: var(--blue); border-color: var(--blue); color: var(--white); }
.fnav { display: none; justify-content: space-between; align-items: center; gap: 12px; margin-top: 22px; }
.fnav__back {
  background: none;
  border: none;
  font-family: inherit;
  font-size: 14px;
  font-weight: 600;
  color: var(--gray-500);
  cursor: pointer;
  padding: 8px 0;
  transition: color .2s;
}
.fnav__back:hover { color: var(--blue); }
.form-group.is-error input,
.form-group.is-error textarea { border-color: #d93025; }

/* ===== BLOG ===== */
.blog { background: var(--white); }
.blog--page { padding-top: 150px; }
.blog__head { max-width: 720px; margin-bottom: 48px; }
.blog__head .section-title { margin-bottom: 16px; }
.blog__head .section-sub { margin-bottom: 0; }
.blog__grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 28px;
}
.blog-card {
  display: flex;
  flex-direction: column;
  border: 1px solid var(--gray-100);
  border-radius: var(--radius-lg);
  overflow: hidden;
  background: var(--white);
  box-shadow: var(--shadow);
  transition: transform .25s, box-shadow .25s;
}
.blog-card:hover { transform: translateY(-6px); box-shadow: var(--shadow-lg); }
.blog-card__img {
  height: 150px;
  background: linear-gradient(135deg, var(--blue) 0%, var(--blue-dark) 100%);
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 48px;
  overflow: hidden;
}
.blog-card__img { overflow: hidden; }
.blog-card__img img { width: 100%; height: 100%; object-fit: cover; display: block; transition: transform .5s ease; }
.blog-card:hover .blog-card__img img { transform: scale(1.05); }
.blog-card__body { padding: 24px; display: flex; flex-direction: column; gap: 10px; flex: 1; }
.blog-card__tag { font-size: 12px; font-weight: 700; text-transform: uppercase; letter-spacing: 1px; color: var(--blue); }
.blog-card__title { font-size: 18px; font-weight: 800; color: var(--ink); line-height: 1.3; }
.blog-card__excerpt { font-size: 14px; color: var(--gray-500); line-height: 1.6; flex: 1; }
.blog-card__meta { font-size: 13px; color: var(--gray-500); }
.blog-card__soon {
  align-self: flex-start;
  display: inline-flex;
  align-items: center;
  gap: 6px;
  background: var(--blue-50);
  color: var(--blue);
  font-size: 11px;
  font-weight: 700;
  letter-spacing: .8px;
  text-transform: uppercase;
  padding: 4px 12px;
  border-radius: 100px;
}
.blog-card__soon::before {
  content: '';
  width: 6px;
  height: 6px;
  border-radius: 50%;
  background: var(--blue);
}
.blog-card__link { font-size: 14px; font-weight: 600; color: var(--blue); margin-top: 4px; }
.blog-card__link:hover { text-decoration: underline; }

/* ===== BLOG POST / ARTICLE ===== */
.post { background: var(--white); padding-top: 132px; }
.post__inner { max-width: 720px; margin: 0 auto; }
.post__cover { display: block; width: 100%; height: auto; border-radius: 16px; margin: 6px 0 30px; box-shadow: var(--shadow-lg); }
.visually-hidden { position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; border: 0; }
.post__tag { font-size: 13px; font-weight: 700; text-transform: uppercase; letter-spacing: 1.5px; color: var(--blue); margin-bottom: 14px; }
.post__title { font-size: clamp(30px, 4.4vw, 44px); font-weight: 900; line-height: 1.13; letter-spacing: -1.2px; color: var(--ink); margin-bottom: 18px; }
.post__meta { font-size: 14px; color: var(--gray-500); margin-bottom: 40px; padding-bottom: 32px; border-bottom: 1px solid var(--gray-100); display: flex; gap: 10px; flex-wrap: wrap; align-items: center; }
.post__meta strong { color: var(--ink); font-weight: 700; }
.post__meta i { width: 3px; height: 3px; border-radius: 50%; background: var(--gray-300); display: inline-block; }
.post__body { font-size: 17px; line-height: 1.8; color: var(--gray-700); }
.post__body p { margin-bottom: 22px; }
.post__body .lead { font-size: 20px; line-height: 1.65; color: var(--ink); font-weight: 500; margin-bottom: 26px; }
.post__body h2 { font-size: clamp(23px, 3vw, 27px); font-weight: 800; color: var(--ink); letter-spacing: -.6px; line-height: 1.25; margin: 48px 0 16px; }
.post__body h3 { font-size: 19px; font-weight: 800; color: var(--ink); margin: 28px 0 10px; }
.post__body strong { color: var(--ink); font-weight: 700; }
.post__body ul, .post__body ol { margin: 0 0 22px; padding: 0; list-style: none; }
.post__body li { position: relative; padding-left: 28px; margin-bottom: 12px; }
.post__body ul li::before { content: ''; position: absolute; left: 6px; top: 11px; width: 7px; height: 7px; border-radius: 50%; background: var(--blue); }
.post__body ol { counter-reset: li; }
.post__body ol li { counter-increment: li; padding-left: 34px; }
.post__body ol li::before {
  content: counter(li);
  position: absolute; left: 0; top: 1px;
  width: 22px; height: 22px;
  border-radius: 50%;
  background: var(--blue-50);
  color: var(--blue);
  font-size: 12px; font-weight: 800;
  display: flex; align-items: center; justify-content: center;
}
.post__pull {
  font-size: clamp(20px, 2.4vw, 24px);
  font-weight: 800;
  line-height: 1.4;
  letter-spacing: -.5px;
  color: var(--ink);
  border-left: 3px solid var(--blue);
  padding: 4px 0 4px 22px;
  margin: 30px 0;
}
.post__pull .highlight { color: var(--blue); }
.post__signoff { margin-top: 40px; font-size: 17px; line-height: 1.8; color: var(--gray-700); }
.post__signoff p { margin-bottom: 8px; }
.post__sig { font-weight: 800; color: var(--ink); font-size: 18px; margin-top: 6px; }
.post__ps {
  margin-top: 30px;
  padding: 26px 28px;
  background: var(--gray-50);
  border: 1px solid var(--gray-100);
  border-left: 3px solid var(--blue);
  border-radius: 0 14px 14px 0;
  font-size: 15.5px;
  line-height: 1.7;
  color: var(--gray-700);
}
.post__ps strong { color: var(--ink); }
.post__ps a { color: var(--blue); font-weight: 700; }
.post__ps a:hover { text-decoration: underline; }
.post__back { margin-top: 44px; padding-top: 28px; border-top: 1px solid var(--gray-100); }

/* ===== FOOTER ===== */
.footer { background: var(--ink); padding: 64px 0 0; }
.footer .nav__logo { color: var(--white); }
.footer .nav__logo span { color: var(--blue-bright); }
.footer__inner {
  display: grid;
  grid-template-columns: 2fr 1fr 1fr 1fr;
  gap: 40px;
  padding-bottom: 48px;
}
.footer__logo-img {
  height: 54px;
  width: auto;
  filter: brightness(0) invert(1);
  margin-bottom: 6px;
}
.footer__brand p {
  font-size: 14px;
  color: rgba(255,255,255,.5);
  margin-top: 12px;
  line-height: 1.7;
}
.footer__tagline { max-width: 320px; }
.footer__email-line a { color: rgba(255,255,255,.7); transition: color .2s; }
.footer__email-line a:hover { color: var(--white); }
.footer__socials { display: flex; gap: 12px; margin-top: 22px; }
.footer__socials a {
  width: 40px;
  height: 40px;
  border-radius: 50%;
  background: rgba(255,255,255,.08);
  display: flex;
  align-items: center;
  justify-content: center;
  color: rgba(255,255,255,.75);
  transition: background .2s, color .2s, transform .2s;
}
.footer__socials a:hover { background: var(--blue); color: var(--white); transform: translateY(-3px); }
.footer__socials svg { width: 18px; height: 18px; fill: currentColor; }
.footer__links { display: flex; flex-direction: column; gap: 12px; }
.footer__links h4 { font-size: 13px; font-weight: 700; color: rgba(255,255,255,.5); text-transform: uppercase; letter-spacing: 1.5px; margin-bottom: 4px; }
.footer__links a { font-size: 14px; color: rgba(255,255,255,.7); transition: color .2s; }
.footer__links a:hover { color: var(--white); }
.footer__bottom {
  border-top: 1px solid rgba(255,255,255,.1);
  padding: 20px 0;
}
.footer__bottom p { font-size: 13px; color: rgba(255,255,255,.4); }

/* ===== FOCUS STATES (form fields only, per owner preference) ===== */
.form-group input:focus-visible,
.form-group select:focus-visible,
.form-group textarea:focus-visible,
.newsletter__form input[type="email"]:focus-visible {
  outline: 3px solid rgba(37,99,235,.45);
  outline-offset: 1px;
}

/* ===== ANIMATIONS ===== */
.fade-up {
  opacity: 0;
  transform: translateY(32px);
  transition: opacity .6s ease, transform .6s ease;
}
.fade-up.visible { opacity: 1; transform: translateY(0); }

/* ===== RESPONSIVE ===== */
@media (max-width: 900px) {
  .services__grid,
  .results__grid,
  .testimonials__grid,
  .localseo__pillars { grid-template-columns: 1fr; }
  .localseo__compare { grid-template-columns: 1fr; }
  .compare-vs { margin: 0 auto; }
  .proof__arrow svg { transform: rotate(90deg); }
  .service-card--featured { transform: none; }
  .how__steps { flex-direction: column; align-items: center; gap: 32px; }
  .how__connector { width: 2px; height: 32px; }
  .contact__inner { grid-template-columns: 1fr; gap: 48px; }
  .footer__inner { grid-template-columns: repeat(3, 1fr); gap: 32px 24px; }
  .footer__brand { grid-column: 1 / -1; }
  .problem__steps { gap: 12px; }
  .problem__arrow { display: none; }
}

@media (max-width: 640px) {
  .includes__grid { grid-template-columns: 1fr; }
}

@media (max-width: 900px) {
  .blog__grid { grid-template-columns: 1fr; }
}

@media (max-width: 640px) {
  .nav__links, .btn--nav { display: none; }
  .nav__hamburger { display: flex; }
  .section { padding: 64px 0; }
  .hero { padding: 120px 0 72px; }
  .stat__divider { display: none; }
  .hero__stats { gap: 24px; }
  .contact__form { padding: 28px 20px; }
  .how__connector { display: none; }
  /* Hero heading: let it wrap naturally on phones instead of forced breaks */
  .hero__headline {
    font-size: clamp(30px, 8.5vw, 42px);
    letter-spacing: -1px;
    line-height: 1.14;
  }
  .hero__headline br { display: none; }
  /* Eyebrow: tidy two-line chip on phones, pin stays glued to the text,
     only the rank ticker drops to its own line */
  .hero__eyebrow {
    flex-wrap: wrap;
    justify-content: center;
    max-width: 100%;
    gap: 8px;
    padding: 7px 14px;
    font-size: 13px;
    margin-bottom: 28px;
  }
  .hero__eyebrow-main { flex-wrap: nowrap; }
  .hero__eyebrow-text { white-space: nowrap; }
  .hero__stats { gap: 28px; }
  .stat__num { font-size: 40px; }
}

/* =====================================================================
   THEME: LUX (light editorial) — HOMEPAGE ONLY via <body class="theme-lux">
   Cream ground, near-black ink, no accent colour, serif display type,
   sharp corners. Remove the body class to revert instantly.
   ===================================================================== */
body.theme-lux {
  --blue: #1a1917;
  --blue-dark: #000000;
  --blue-bright: #3d3a34;
  --blue-50: #f1eee8;
  --blue-100: #e4dfd5;
  --ink: #1a1917;
  --white: #ffffff;
  --gray-50: #f4f1ec;
  --gray-100: #e7e2d9;
  --gray-300: #cdc6b9;
  --gray-500: #6f6a62;
  --gray-700: #3a3730;
  --text: #1a1917;
  --radius: 0px;
  --radius-lg: 0px;
  --shadow: 0 1px 2px rgba(26,25,23,.05);
  --shadow-lg: 0 24px 60px -34px rgba(26,25,23,.3);
  --shadow-blue: 0 24px 60px -34px rgba(26,25,23,.3);
  background: #f7f5f1;
  font-family: 'Montserrat', 'Inter', sans-serif;
  font-weight: 400;
  color: var(--text);
}
.theme-lux h1, .theme-lux h2, .theme-lux h3, .theme-lux h4 {
  font-family: 'Cormorant Garamond', Georgia, serif;
  font-weight: 300;
}
.theme-lux .highlight,
.theme-lux .guarantee-tag { color: inherit; font-style: italic; }

.theme-lux .btn,
.theme-lux .hero__scarcity,
.theme-lux .proofchip,
.theme-lux .proofchip__rank,
.theme-lux .service-card,
.theme-lux .service-card__icon,
.theme-lux .service-card__badge,
.theme-lux .hero__video,
.theme-lux .quote,
.theme-lux .quote__avatar,
.theme-lux .faq__item,
.theme-lux .newsletter__card,
.theme-lux .newsletter__form input[type="email"],
.theme-lux .newsletter__btn,
.theme-lux .nav__dropdown-card { border-radius: 0; }

.theme-lux .nav { background: rgba(247,245,241,.88); border-bottom: 1px solid var(--gray-100); }
.theme-lux .nav.scrolled { background: rgba(247,245,241,.97); }
.theme-lux .nav__links a {
  font-family: 'Montserrat', sans-serif;
  font-size: 10.5px; font-weight: 500;
  letter-spacing: .16em; text-transform: uppercase; color: var(--gray-700);
}
.theme-lux .btn--nav { font-size: 10px; padding: 13px 24px; box-shadow: none; }

.theme-lux .btn {
  font-family: 'Montserrat', sans-serif;
  font-size: 10.5px; font-weight: 500;
  letter-spacing: .2em; text-transform: uppercase;
  padding: 16px 34px; border-width: 1px;
}
.theme-lux .btn--lg { font-size: 11px; padding: 19px 42px; }
.theme-lux .btn--primary { background: var(--ink); border-color: var(--ink); color: #fff; box-shadow: none; }
.theme-lux .btn--primary:hover { background: #000; border-color: #000; transform: none; box-shadow: none; }
.theme-lux .btn--ghost { background: transparent; border-color: var(--gray-300); color: var(--ink); }
.theme-lux .btn--ghost:hover { background: transparent; border-color: var(--ink); }
.theme-lux .btn--white { background: #fff; color: var(--ink); border-color: #fff; }
.theme-lux .btn__arrow { display: none; }

.theme-lux .hero { background: transparent; padding: 176px 0 104px; }
.theme-lux .hero__bg { background: none; }
.theme-lux .hero__bg::after {
  background-image: radial-gradient(rgba(26,25,23,.11) 1px, transparent 1.6px);
  opacity: .5;
}
.theme-lux .hero__scarcity {
  background: transparent; border: none; box-shadow: none;
  padding: 0; margin-bottom: 30px;
  font-family: 'Montserrat', sans-serif;
  font-size: 10px; font-weight: 500;
  letter-spacing: .28em; text-transform: uppercase; color: var(--gray-500);
}
.theme-lux .hero__bolt { width: 12px; height: 12px; color: var(--gray-500); }
.theme-lux .hero__headline {
  font-size: clamp(40px, 6.4vw, 82px);
  font-weight: 400;
  line-height: 1.04; letter-spacing: -.5px; color: var(--ink);
  margin-bottom: 24px;
}
.theme-lux .hero__sub {
  font-size: clamp(15px, 1.6vw, 17px); font-weight: 400;
  color: var(--gray-500); line-height: 1.7; max-width: 540px;
}
.theme-lux .hero__ctas { gap: 14px; margin-top: 34px; }
.theme-lux .hero__video {
  border: 1px solid var(--gray-100);
  box-shadow: 0 40px 80px -50px rgba(26,25,23,.45);
  margin: 56px auto 44px;
}
.theme-lux .stat__num {
  font-family: 'Cormorant Garamond', Georgia, serif;
  font-weight: 300; font-size: 46px; letter-spacing: -.5px; color: var(--ink);
}
.theme-lux .stat__label,
.theme-lux .section-label,
.theme-lux .trustbar__label,
.theme-lux .service-card__tagline {
  font-family: 'Montserrat', sans-serif;
  font-size: 10px; font-weight: 500;
  letter-spacing: .26em; text-transform: uppercase; color: var(--gray-500);
}
.theme-lux .stat__divider { background: var(--gray-300); }

.theme-lux .section { padding: 104px 0; }
.theme-lux .section-title {
  font-size: clamp(32px, 4.6vw, 56px); line-height: 1.1;
  letter-spacing: -.4px; color: var(--ink); margin-bottom: 16px;
}
.theme-lux .section-sub { font-size: 16px; color: var(--gray-500); }

.theme-lux .trustbar { background: #f2efe9; border-color: var(--gray-100); }
.theme-lux .proofchip {
  background: #fff; border: 1px solid var(--gray-100); box-shadow: none;
  font-family: 'Montserrat', sans-serif; font-size: 12px; font-weight: 500;
  letter-spacing: .02em; padding: 10px 10px 10px 14px;
}
.theme-lux .proofchip:hover { transform: none; box-shadow: none; border-color: var(--gray-300); }
.theme-lux .proofchip__pin { color: var(--gray-500); }
.theme-lux .proofchip__rank { font-size: 10px; letter-spacing: .1em; font-weight: 600; }

.theme-lux .services { background: transparent; }
.theme-lux .service-card {
  background: #fff; border: 1px solid var(--gray-100);
  box-shadow: none; padding: 40px 32px;
}
.theme-lux .service-card:hover { transform: none; box-shadow: 0 24px 50px -40px rgba(26,25,23,.4); }
.theme-lux .service-card--featured {
  background: var(--ink); border-color: var(--ink); transform: none; box-shadow: none;
}
.theme-lux .service-card--featured:hover { transform: none; }
.theme-lux .service-card--featured .service-card__tagline { color: rgba(255,255,255,.55); }
.theme-lux .service-card__icon { background: var(--blue-50); width: 46px; height: 46px; }
.theme-lux .service-card--featured .service-card__icon { background: rgba(255,255,255,.1); }
.theme-lux .service-card h3 { font-size: 26px; font-weight: 400; }
.theme-lux .service-card__badge {
  background: var(--ink); color: #fff; font-family: 'Montserrat', sans-serif;
  font-size: 9px; font-weight: 500; letter-spacing: .22em; text-transform: uppercase; padding: 6px 14px;
}
.theme-lux .service-card--featured .service-card__badge { background: #fff; color: var(--ink); }
.theme-lux .service-card__desc, .theme-lux .service-card__features li { font-size: 14px; }

.theme-lux .guarantee { background: var(--ink); }
.theme-lux .guarantee h2 { font-size: clamp(30px, 4.2vw, 50px); }
.theme-lux .guarantee .highlight { color: #fff; text-decoration: none; font-style: italic; }
.theme-lux .guarantee p { font-size: 16px; color: rgba(255,255,255,.72); }

.theme-lux .testimonial-section { background: transparent; }
.theme-lux .quote { background: #fff; border: 1px solid var(--gray-100); box-shadow: none; }
.theme-lux .quote::before { display: none; }
.theme-lux .quote__mark { color: var(--gray-300); }
.theme-lux .quote blockquote {
  font-family: 'Cormorant Garamond', Georgia, serif;
  font-weight: 300; font-size: clamp(22px, 2.8vw, 32px); line-height: 1.35; letter-spacing: -.2px;
}
.theme-lux .quote figcaption .quote__avatar { background: var(--blue-50); color: var(--ink); font-weight: 500; }
.theme-lux .quote figcaption strong { font-family: 'Montserrat', sans-serif; font-size: 13px; font-weight: 600; }
.theme-lux .quote figcaption span { font-size: 12.5px; }

.theme-lux .faq { background: #f2efe9; }
.theme-lux .faq__item { background: #fff; border: 1px solid var(--gray-100); box-shadow: none; }
.theme-lux .faq__item summary { font-family: 'Montserrat', sans-serif; font-size: 14px; font-weight: 500; }
.theme-lux .faq__item summary::after { color: var(--gray-500); font-weight: 300; }
.theme-lux .faq__item p { font-size: 14px; }

.theme-lux .newsletter { background: transparent; }
.theme-lux .newsletter__card { background: var(--ink); padding: 76px 32px; }
.theme-lux .newsletter__card::before { display: none; }
.theme-lux .newsletter__card h2 { font-size: clamp(30px, 3.6vw, 46px); }
.theme-lux .newsletter__btn {
  font-family: 'Montserrat', sans-serif; font-size: 10px; font-weight: 500;
  letter-spacing: .2em; text-transform: uppercase; padding: 15px 30px;
}
.theme-lux .newsletter__btn:hover { transform: none; }
.theme-lux .footer { background: var(--ink); }
.theme-lux .footer__links h4 { font-family: 'Montserrat', sans-serif; font-size: 10px; font-weight: 500; letter-spacing: .22em; text-transform: uppercase; }

@media (max-width: 640px) {
  .theme-lux .section { padding: 68px 0; }
  .theme-lux .hero { padding: 128px 0 72px; }
  .theme-lux .hero__scarcity {
    letter-spacing: .16em;
    font-size: 9px;
    max-width: 100%;
    justify-content: center;
  }
  .theme-lux .hero__scarcity-text { white-space: normal; text-align: center; line-height: 1.6; }
}

/* ---- LUX theme: components on the inner pages ---- */

/* subpage heroes */
.theme-lux .hero--page { padding: 156px 0 84px; }
.theme-lux .hero__badge {
  background: transparent; border: none; box-shadow: none; border-radius: 0;
  padding: 0; margin-bottom: 26px; color: var(--gray-500);
  font-family: 'Montserrat', sans-serif;
  font-size: 10px; font-weight: 500; letter-spacing: .28em; text-transform: uppercase;
}
.theme-lux .hero__badge svg { width: 13px; height: 13px; }
.theme-lux .back-link {
  font-family: 'Montserrat', sans-serif; font-size: 10px; font-weight: 500;
  letter-spacing: .2em; text-transform: uppercase; color: var(--gray-500);
}
.theme-lux .back-link:hover { color: var(--ink); }

/* pillars */
.theme-lux .pillar { background: #fff; border: 1px solid var(--gray-100); border-radius: 0; padding: 38px 30px; }
.theme-lux .pillar__icon { border-radius: 0; background: var(--blue-50); box-shadow: none; width: 46px; height: 46px; }
.theme-lux .pillar h3 { font-size: 24px; font-weight: 400; }
.theme-lux .pillar p { font-size: 14px; }
.theme-lux .pillar strong { color: var(--ink); font-weight: 600; }

/* what's included */
.theme-lux .includes { background: #f2efe9; }
.theme-lux .includes__grid li { font-size: 14px; }

/* process steps */
.theme-lux .how { background: transparent; }
.theme-lux .how__step-num {
  border-radius: 0; background: var(--ink); color: #fff;
  font-family: 'Montserrat', sans-serif; font-weight: 500; letter-spacing: .1em;
}
.theme-lux .how__step h3 { font-size: 22px; font-weight: 400; }
.theme-lux .how__step p { font-size: 14px; }
.theme-lux .how__connector { background: var(--gray-300); }
.theme-lux .how__cta-note { font-size: 13px; }

/* case studies */
.theme-lux .casestudy { background: transparent; border-top: 1px solid var(--gray-100); }
.theme-lux .casestudies-intro { background: transparent; }
.theme-lux .casestudy__tag {
  font-family: 'Montserrat', sans-serif; font-size: 10px; font-weight: 500;
  letter-spacing: .26em; color: var(--gray-500);
}
.theme-lux .casestudy h3 { font-size: clamp(26px, 3.2vw, 38px); font-weight: 300; letter-spacing: -.3px; }
.theme-lux .casestudy__story { font-size: 15px; }
.theme-lux .case-metric__num {
  font-family: 'Cormorant Garamond', Georgia, serif; font-weight: 300; font-size: 44px; color: var(--ink);
}
.theme-lux .case-metric--win .case-metric__num { color: var(--green); }
.theme-lux .case-metric__label,
.theme-lux .case-keywords__label {
  font-family: 'Montserrat', sans-serif; font-size: 10px; font-weight: 500;
  letter-spacing: .18em; text-transform: uppercase; color: var(--gray-500);
}
.theme-lux .case-kw {
  border-radius: 0; background: #fff; border: 1px solid var(--gray-100);
  color: var(--gray-700); font-size: 11.5px; font-weight: 500;
}
.theme-lux .case-kw svg { color: var(--gray-500); }

/* Google mock-up stays authentic: keep Google's own look, never restyle it */
.theme-lux .gpack, .theme-lux .gpack * { font-family: Roboto, Arial, sans-serif; }
.theme-lux .gpack h1, .theme-lux .gpack h2, .theme-lux .gpack h3, .theme-lux .gpack h4 { font-family: Roboto, Arial, sans-serif; }

/* results cards (ads pages) */
.theme-lux .results { background: var(--ink); }
.theme-lux .result-card { border-radius: 0; }
.theme-lux .result-card__metric,
.theme-lux .result-card__title { font-family: 'Cormorant Garamond', Georgia, serif; font-weight: 300; }
.theme-lux .result-card__badge {
  border-radius: 0; font-family: 'Montserrat', sans-serif; font-size: 9px;
  font-weight: 500; letter-spacing: .2em; text-transform: uppercase;
}
.theme-lux .result-card__context {
  font-family: 'Montserrat', sans-serif; font-size: 10px; letter-spacing: .2em; font-weight: 500;
}

/* other services pills */
.theme-lux .otherservices { background: #f2efe9; border: 1px solid var(--gray-100); border-radius: 0; }
.theme-lux .otherservices__title { font-size: 24px; font-weight: 400; }
.theme-lux .pill {
  border-radius: 0; background: #fff; border-color: var(--gray-300);
  font-family: 'Montserrat', sans-serif; font-size: 10.5px; font-weight: 500;
  letter-spacing: .18em; text-transform: uppercase; padding: 14px 24px;
}
.theme-lux .pill:hover { transform: none; box-shadow: none; border-color: var(--ink); color: var(--ink); }

/* blog index */
.theme-lux .blog-card { border-radius: 0; border: 1px solid var(--gray-100); box-shadow: none; }
.theme-lux .blog-card:hover { transform: none; box-shadow: 0 24px 50px -40px rgba(26,25,23,.4); }
.theme-lux .blog-card__tag,
.theme-lux .blog-card__soon {
  font-family: 'Montserrat', sans-serif; font-size: 10px; font-weight: 500;
  letter-spacing: .2em; text-transform: uppercase; border-radius: 0;
}
.theme-lux .blog-card__title { font-family: 'Cormorant Garamond', Georgia, serif; font-weight: 400; font-size: 22px; }
.theme-lux .blog-card__excerpt { font-size: 13.5px; }
.theme-lux .blog-card__meta { font-size: 12px; }
.theme-lux .blog-card__link {
  font-family: 'Montserrat', sans-serif; font-size: 10px; font-weight: 500;
  letter-spacing: .18em; text-transform: uppercase;
}

/* article pages */
.theme-lux .post__cover { border-radius: 0; }
.theme-lux .post__tag {
  font-family: 'Montserrat', sans-serif; font-size: 10px; font-weight: 500;
  letter-spacing: .26em; text-transform: uppercase; color: var(--gray-500);
}
.theme-lux .post__title {
  font-family: 'Cormorant Garamond', Georgia, serif; font-weight: 300;
  font-size: clamp(34px, 5vw, 62px); line-height: 1.08; letter-spacing: -.4px;
}
.theme-lux .post__meta { font-size: 12px; color: var(--gray-500); }
.theme-lux .post__body { font-size: 16px; line-height: 1.85; }
.theme-lux .post__body h2 { font-size: clamp(26px, 3.2vw, 36px); font-weight: 400; margin-top: 2.2em; }
.theme-lux .post__body h3 { font-size: 21px; font-weight: 500; }
.theme-lux .post__body .lead { font-size: 19px; }
.theme-lux .post__pull {
  font-family: 'Cormorant Garamond', Georgia, serif; font-weight: 300;
  font-style: italic; font-size: clamp(22px, 2.8vw, 30px); line-height: 1.35;
}
.theme-lux .post__pull .highlight { color: inherit; font-style: italic; }
.theme-lux .post__ps { border-radius: 0; background: #f2efe9; border: 1px solid var(--gray-100); }
.theme-lux .post__sig { font-family: 'Cormorant Garamond', Georgia, serif; font-style: italic; font-weight: 400; font-size: 26px; }

/* contact page + step form */
.theme-lux .contact { background: transparent; }
.theme-lux .contact__form { border-radius: 0; }
.theme-lux .contact__form::before { display: none; }
.theme-lux .contact__founder { border-radius: 0; box-shadow: none; background: #fff; }
.theme-lux .contact__founder::before { display: none; }
.theme-lux .contact__founder-ava { border-radius: 0; box-shadow: none; }
.theme-lux .contact__founder-ava-wrap::after { border-radius: 0; }
.theme-lux .contact__founder-name { font-family: 'Montserrat', sans-serif; font-size: 13px; font-weight: 600; }
.theme-lux .contact__next h3 { font-family: 'Montserrat', sans-serif; font-size: 10px; font-weight: 500; letter-spacing: .24em; text-transform: uppercase; color: var(--gray-500); }
.theme-lux .contact__steps li span { border-radius: 0; font-family: 'Montserrat', sans-serif; font-weight: 500; }
.theme-lux .form-group label {
  font-family: 'Montserrat', sans-serif; font-size: 10px; font-weight: 500;
  letter-spacing: .18em; text-transform: uppercase; color: var(--gray-500);
}
.theme-lux .form-group input,
.theme-lux .form-group select,
.theme-lux .form-group textarea {
  border-radius: 0; background: #fff; border: 1px solid var(--gray-300);
  font-family: 'Montserrat', sans-serif; font-size: 14px;
}
.theme-lux .fprogress__label,
.theme-lux .fprogress__step {
  font-family: 'Montserrat', sans-serif; font-size: 10px; font-weight: 500; letter-spacing: .24em;
}
.theme-lux .fprogress__step { color: var(--ink); }
.theme-lux .fdots i { border-radius: 0; width: 18px; height: 2px; }
.theme-lux .fstep__q { font-family: 'Cormorant Garamond', Georgia, serif; font-weight: 400; font-size: 26px; }
.theme-lux .fchip {
  border-radius: 0; background: #fff; border: 1px solid var(--gray-300);
  font-family: 'Montserrat', sans-serif; font-size: 11px; font-weight: 500;
  letter-spacing: .12em; text-transform: uppercase; padding: 14px 22px;
}
.theme-lux .fchip:hover { transform: none; background: #fff; border-color: var(--ink); color: var(--ink); }
.theme-lux .fchip.is-selected { background: var(--ink); border-color: var(--ink); color: #fff; }
.theme-lux .fnav__back {
  font-family: 'Montserrat', sans-serif; font-size: 10px; font-weight: 500;
  letter-spacing: .2em; text-transform: uppercase;
}
.theme-lux .form__note { font-size: 12px; }
.theme-lux .btn--msg { border-radius: 0; }

/* footer + final cta */
.theme-lux .cta-final { background: transparent; }
.theme-lux .cta-final h2 { font-size: clamp(30px, 4.2vw, 48px); }
.theme-lux .cta-final::after { display: none; }
.theme-lux .footer__socials a { border-radius: 0; }
.theme-lux .footer__bottom p { font-size: 12px; }

@media (max-width: 640px) {
  .theme-lux .hero--page { padding: 116px 0 60px; }
}

/* ---- LUX theme: fixes for hard-coded blues the variable remap can't reach ---- */

/* dark "results" band: label, badges and metrics were blue-on-blue / ink-on-ink */
.theme-lux .results .section-label { color: rgba(255,255,255,.5); }
.theme-lux .result-card {
  background: rgba(255,255,255,.04);
  border-color: rgba(255,255,255,.12);
}
.theme-lux .result-card:hover { transform: none; }
.theme-lux .result-card--highlight {
  background: rgba(255,255,255,.09);
  border-color: rgba(255,255,255,.28);
}
.theme-lux .result-card__badge {
  background: rgba(255,255,255,.12);
  color: #fff;
}
.theme-lux .result-card__metric { color: #fff; }
.theme-lux .result-card__context { color: rgba(255,255,255,.55); }

/* newsletter input focus was an invisible near-black border on a near-black card */
.theme-lux .newsletter__form input[type="email"]:focus {
  border-color: rgba(255,255,255,.55);
  background: rgba(255,255,255,.12);
}

/* footer logo text fallback */
.theme-lux .footer .nav__logo span { color: rgba(255,255,255,.6); }

/* form focus rings: neutral instead of blue */
.theme-lux .form-group input:focus,
.theme-lux .form-group select:focus,
.theme-lux .form-group textarea:focus {
  border-color: var(--ink);
  box-shadow: 0 0 0 3px rgba(26,25,23,.10);
}
.theme-lux .form-group input:focus-visible,
.theme-lux .form-group select:focus-visible,
.theme-lux .form-group textarea:focus-visible,
.theme-lux .newsletter__form input[type="email"]:focus-visible {
  outline-color: rgba(26,25,23,.4);
}

/* scarcity bolt: neutral glow, not blue */
@media (prefers-reduced-motion: no-preference) {
  .theme-lux .hero__bolt { animation-name: boltFlashLux; }
}
@keyframes boltFlashLux {
  0%, 60%, 100% { opacity: 1; transform: scale(1) rotate(0deg); }
  63% { transform: scale(1.08) rotate(-9deg); }
  66% { opacity: .6; transform: scale(1.16) rotate(8deg); }
  69% { opacity: 1; transform: scale(1.22) rotate(-6deg); }
  72% { opacity: .7; transform: scale(1.12) rotate(4deg); }
  76% { opacity: 1; transform: scale(1) rotate(0deg); }
}

/* dark band headings must stay light (theme .section-title rule would otherwise win) */
.theme-lux .results .section-title { color: #fff; }
.theme-lux .results .section-sub { color: rgba(255,255,255,.6); }

/* service cards: equal height, CTAs aligned on one baseline
   (base grid uses align-items:start, so a card whose tagline wraps grew taller) */
.theme-lux .services__grid { align-items: stretch; }
.theme-lux .service-card { display: flex; flex-direction: column; }
.theme-lux .service-card .btn { margin-top: auto; align-self: flex-start; }

/* =====================================================================
   CHECKOUT / SELF-SERVE PLAN PAGE (lux theme)
   ===================================================================== */
.checkout { background: transparent; }
.checkout__grid {
  display: grid;
  grid-template-columns: 380px 1fr;
  gap: 56px;
  align-items: start;
}
.checkout__summary { position: sticky; top: 104px; }

/* --- order card --- */
.ordercard {
  background: #fff;
  border: 1px solid var(--gray-100);
  border-radius: var(--radius-lg);
  padding: 34px 30px 30px;
  box-shadow: var(--shadow-lg);
}
.ordercard__label {
  display: block;
  font-family: 'Montserrat', sans-serif;
  font-size: 10px; font-weight: 500;
  letter-spacing: .26em; text-transform: uppercase;
  color: var(--gray-500);
  margin-bottom: 10px;
}
.ordercard__name {
  font-size: 30px;
  line-height: 1.15;
  color: var(--ink);
  margin: 0;
}
.ordercard__head { padding-bottom: 22px; border-bottom: 1px solid var(--gray-100); }
.ordercard__price {
  display: flex;
  align-items: baseline;
  gap: 7px;
  margin: 24px 0 8px;
  flex-wrap: wrap;
}
.ordercard__currency {
  font-family: 'Montserrat', sans-serif;
  font-size: 12px; font-weight: 500;
  letter-spacing: .16em;
  color: var(--gray-500);
}
.ordercard__amount {
  font-family: 'Cormorant Garamond', Georgia, serif;
  font-weight: 300;
  font-size: 58px;
  line-height: 1;
  letter-spacing: -1px;
  color: var(--ink);
}
.ordercard__per {
  font-family: 'Montserrat', sans-serif;
  font-size: 13px; font-weight: 400;
  color: var(--gray-500);
}
.ordercard__terms {
  font-size: 13px;
  color: var(--gray-500);
  margin-bottom: 24px;
}
.ordercard__meta {
  display: grid;
  gap: 12px;
  padding: 22px 0;
  border-top: 1px solid var(--gray-100);
  margin-bottom: 24px;
}
.ordercard__meta li {
  display: flex;
  align-items: flex-start;
  gap: 11px;
  font-size: 13.5px;
  line-height: 1.5;
  color: var(--gray-700);
}
.ordercard__meta svg {
  width: 15px; height: 15px;
  flex-shrink: 0;
  margin-top: 3px;
  color: var(--green);
}
.ordercard__secure {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 8px;
  margin-top: 16px;
  font-size: 12px;
  color: var(--gray-500);
  text-align: center;
}
.ordercard__secure svg { width: 13px; height: 13px; flex-shrink: 0; }
.ordercard__aside {
  margin-top: 20px;
  text-align: center;
  font-size: 13px;
  color: var(--gray-500);
}
.ordercard__aside p { margin-bottom: 4px; }
.ordercard__aside a {
  font-weight: 600;
  color: var(--ink);
  border-bottom: 1px solid var(--gray-300);
  padding-bottom: 1px;
}
.ordercard__aside a:hover { border-bottom-color: var(--ink); }

/* --- detail column --- */
.checkout__block { margin-bottom: 52px; }
.checkout__h {
  font-size: clamp(24px, 3vw, 32px);
  color: var(--ink);
  margin-bottom: 26px;
  letter-spacing: -.2px;
}
.checkout__includes { max-width: none; margin-top: 0; }
.checkout__steps { display: grid; gap: 26px; }
.checkout__steps li { display: flex; gap: 18px; align-items: flex-start; }
.checkout__step-num {
  flex-shrink: 0;
  width: 40px; height: 40px;
  display: flex; align-items: center; justify-content: center;
  background: var(--ink);
  color: #fff;
  border-radius: var(--radius);
  font-family: 'Montserrat', sans-serif;
  font-size: 12px; font-weight: 500; letter-spacing: .1em;
}
.checkout__steps h3 {
  font-size: 21px;
  color: var(--ink);
  margin-bottom: 5px;
}
.checkout__steps p {
  font-size: 14px;
  color: var(--gray-500);
  line-height: 1.7;
}
.checkout__guarantee {
  display: flex;
  gap: 20px;
  align-items: flex-start;
  background: var(--gray-50);
  border: 1px solid var(--gray-100);
  border-radius: var(--radius-lg);
  padding: 28px 30px;
}
.checkout__guarantee-badge {
  flex-shrink: 0;
  width: 42px; height: 42px;
  color: var(--green);
}
.checkout__guarantee-badge svg { width: 100%; height: 100%; }
.checkout__guarantee h3 {
  font-size: 22px;
  color: var(--ink);
  margin-bottom: 6px;
}
.checkout__guarantee p {
  font-size: 14px;
  color: var(--gray-500);
  line-height: 1.7;
}
.guarantee__note a { color: #fff; border-bottom: 1px solid rgba(255,255,255,.5); }

/* --- responsive --- */
@media (max-width: 980px) {
  .checkout__grid { grid-template-columns: 1fr; gap: 44px; }
  .checkout__summary { position: static; }
  .ordercard { max-width: 520px; margin: 0 auto; }
  .checkout__block:last-of-type { margin-bottom: 40px; }
}
@media (max-width: 640px) {
  .checkout__grid { gap: 36px; }
  .ordercard { padding: 28px 22px 24px; }
  .ordercard__name { font-size: 26px; }
  .ordercard__amount { font-size: 46px; }
  .checkout__includes { grid-template-columns: 1fr; gap: 14px; }
  .checkout__block { margin-bottom: 40px; }
  .checkout__steps li { gap: 14px; }
  .checkout__step-num { width: 34px; height: 34px; font-size: 11px; }
  .checkout__steps h3 { font-size: 19px; }
  .checkout__guarantee { flex-direction: column; gap: 14px; padding: 24px 22px; }
  .ordercard__secure { font-size: 11.5px; }
}

/* checkout hero carries no stats/CTA row, so it needs less air underneath */
.theme-lux .hero--checkout { padding-bottom: 56px; }
@media (max-width: 640px) {
  .theme-lux .hero--checkout { padding-bottom: 40px; }
}

/* =====================================================================
   LOCAL SEO GEO-GRID (homepage) — before/after map scan
   Like the Google mock-up, the colour here is data, not decoration, so the
   lux palette deliberately does not flatten it. Round cells for the same
   reason: the pin-on-a-map read is the whole point of the component.
   ===================================================================== */
.localgrid {
  background: #f2efe9;
  border-top: 1px solid var(--gray-100);
  border-bottom: 1px solid var(--gray-100);
}
.localgrid__head { max-width: 700px; margin-bottom: 52px; }
.localgrid__head .section-sub { margin-bottom: 0; }
.localgrid__inner {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(0, 1fr);
  gap: 60px;
  align-items: center;
}

/* --- the scan panel --- */
.localgrid__panel {
  background: #fff;
  border: 1px solid var(--gray-100);
  border-radius: var(--radius-lg);
  padding: 24px 24px 22px;
  box-shadow: var(--shadow-lg);
}
.localgrid__panel-head {
  display: flex;
  align-items: flex-start;
  justify-content: space-between;
  gap: 16px;
  flex-wrap: wrap;
  margin-bottom: 18px;
}
.geogrid__kw {
  display: flex;
  align-items: center;
  gap: 8px;
  font-family: 'Montserrat', sans-serif;
  font-size: 13px; font-weight: 500;
  color: var(--ink);
}
.geogrid__kw svg { width: 14px; height: 14px; flex-shrink: 0; color: var(--gray-500); }
.geogrid__area {
  display: block;
  margin-top: 7px;
  font-family: 'Montserrat', sans-serif;
  font-size: 10px; font-weight: 500;
  letter-spacing: .18em; text-transform: uppercase;
  color: var(--gray-500);
}
.geogrid__switch { display: flex; border: 1px solid var(--gray-300); flex-shrink: 0; }
.geogrid__tab {
  background: transparent;
  border: 0;
  cursor: pointer;
  padding: 9px 16px;
  font-family: 'Montserrat', sans-serif;
  font-size: 10px; font-weight: 500;
  letter-spacing: .18em; text-transform: uppercase;
  color: var(--gray-500);
  transition: background .2s ease, color .2s ease;
}
.geogrid__tab + .geogrid__tab { border-left: 1px solid var(--gray-300); }
.geogrid__tab:hover { color: var(--ink); }
.geogrid__tab.is-active { background: var(--ink); color: #fff; }

/* --- the grid itself --- */
.geogrid { position: relative; width: 100%; aspect-ratio: 1 / 1; }
.geogrid__map { position: absolute; inset: 0; width: 100%; height: 100%; }
.geogrid__cells {
  position: relative;
  height: 100%;
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  grid-template-rows: repeat(5, 1fr);
  place-items: center;
  padding: 3.5%;
}
.geogrid__cell {
  width: 84%;
  max-width: 58px;
  aspect-ratio: 1 / 1;
  display: flex;
  align-items: center;
  justify-content: center;
  border-radius: 50%;
  color: #fff;
  font-family: 'Montserrat', sans-serif;
  font-size: clamp(11px, 1.15vw, 14px);
  font-weight: 600;
  letter-spacing: -.01em;
  box-shadow: 0 2px 8px rgba(26, 25, 23, .18);
  transition: background-color .35s ease, transform .35s cubic-bezier(.34, 1.56, .64, 1);
}
.geogrid__cell.is-pop { transform: scale(1.16); }

.geogrid__cell.is-t1, .geogrid__legend i.is-t1 { background: #0e7a3c; }
.geogrid__cell.is-t2, .geogrid__legend i.is-t2 { background: #5f7017; }
.geogrid__cell.is-t3, .geogrid__legend i.is-t3 { background: #9a5f08; }
.geogrid__cell.is-t4, .geogrid__legend i.is-t4 { background: #b03a2b; }
.geogrid__cell.is-t5, .geogrid__legend i.is-t5 { background: #7c211a; }

.geogrid__legend {
  display: flex;
  flex-wrap: wrap;
  gap: 8px 16px;
  margin-top: 18px;
  padding-top: 16px;
  border-top: 1px solid var(--gray-100);
}
.geogrid__legend span {
  display: inline-flex;
  align-items: center;
  gap: 7px;
  font-family: 'Montserrat', sans-serif;
  font-size: 10px; font-weight: 500;
  letter-spacing: .12em; text-transform: uppercase;
  color: var(--gray-500);
}
.geogrid__legend i { width: 10px; height: 10px; border-radius: 50%; flex-shrink: 0; }
.geogrid__foot { margin-top: 14px; font-size: 11.5px; line-height: 1.65; color: var(--gray-500); }

/* --- copy column --- */
.localgrid__h {
  font-size: clamp(26px, 3.2vw, 38px);
  font-weight: 300;
  line-height: 1.15;
  letter-spacing: -.3px;
  color: var(--ink);
  margin-bottom: 18px;
}
.localgrid__copy p { font-size: 15px; line-height: 1.8; color: var(--gray-500); margin-bottom: 16px; }
.localgrid__copy p strong { color: var(--ink); font-weight: 600; }
.localgrid__stats { margin: 30px 0 32px; border-top: 1px solid var(--gray-100); }
.localgrid__stats li {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 16px;
  padding: 15px 0;
  border-bottom: 1px solid var(--gray-100);
}
.localgrid__stat-label {
  font-family: 'Montserrat', sans-serif;
  font-size: 10px; font-weight: 500;
  letter-spacing: .2em; text-transform: uppercase;
  color: var(--gray-500);
}
.localgrid__stat-val {
  display: inline-flex;
  align-items: baseline;
  gap: 9px;
  flex-shrink: 0;
  font-family: 'Cormorant Garamond', Georgia, serif;
  font-weight: 300;
  font-size: 30px;
  line-height: 1;
  color: var(--ink);
}
.localgrid__stat-val i {
  font-style: normal;
  font-family: 'Montserrat', sans-serif;
  font-size: 12px;
  color: var(--gray-500);
}
.localgrid__stat-val em {
  font-style: normal;
  font-family: 'Montserrat', sans-serif;
  font-size: 10px; font-weight: 500;
  letter-spacing: .18em; text-transform: uppercase;
  color: var(--gray-500);
}
.localgrid__stat-val .is-was { color: var(--gray-500); font-weight: 400; }
.localgrid__stat-val .is-now { color: #0e7a3c; font-weight: 400; }

.localgrid__cta { display: flex; align-items: center; gap: 24px; flex-wrap: wrap; }
.localgrid__link {
  font-family: 'Montserrat', sans-serif;
  font-size: 10px; font-weight: 500;
  letter-spacing: .18em; text-transform: uppercase;
  color: var(--gray-700);
  border-bottom: 1px solid var(--gray-300);
  padding-bottom: 3px;
  transition: color .2s ease, border-color .2s ease;
}
.localgrid__link:hover { color: var(--ink); border-bottom-color: var(--ink); }
.localgrid__note { margin-top: 22px; font-size: 12.5px; color: var(--gray-500); }

/* --- responsive --- */
@media (max-width: 1000px) {
  .localgrid__inner { grid-template-columns: 1fr; gap: 46px; }
  .localgrid__panel { max-width: 560px; margin: 0 auto; width: 100%; }
  .localgrid__copy { max-width: 620px; margin: 0 auto; }
  .geogrid__cell { font-size: 14px; }
}
@media (max-width: 640px) {
  .localgrid__head { margin-bottom: 34px; }
  .localgrid__panel { padding: 18px 16px 20px; }
  .localgrid__panel-head { margin-bottom: 14px; gap: 12px; }
  .geogrid__switch { width: 100%; }
  .geogrid__tab { flex: 1; padding: 11px 8px; }
  .geogrid__cell { font-size: 12px; }
  .geogrid__legend { gap: 8px 12px; }
  .localgrid__h { font-size: 26px; }
  .localgrid__stats li { flex-direction: column; align-items: flex-start; gap: 8px; padding: 14px 0; }
  .localgrid__stat-val { font-size: 26px; }
  .localgrid__cta { gap: 18px; }
  .localgrid__cta .btn { padding: 17px 24px; }
}